Home » Internet Marketing

Friday SEO Fun Fact: Organic VS Paid Result Clicks

Jtree Admin — Fri, 27 Apr 2012 17:11:50 +0000

Curious about what percent of people using Google click on actual search results in comparison to paid advertisements?

To help answer this question, further explanation may be in order…

Organic Search Results = Non-paid, natural search results (see capture), what SEO is focused on
Paid Search Results = Targeted advertisements, typically served from Google AdWords (see capture), what PPC is often focused on

Winner: Organic Search Results (80-90%)!

So, 80 to 90% of people using Google click on ACTUAL search results, where 10-20% click on advertisements.

View the annotated Search Engine Results Page (SERP) screen capture…

SERP Cap

While many other quality sources have reported anywhere from 70-95%, the information above was derived from our own research and experience. Not long ago, the percentage of organic search result clicks was much, much lower.

Example

Given: You have a website and don’t pay for advertising. Ten people enter search terms in Google that trigger a listing for your website.

Of those people, approxiatemly 8-9 will click on a listing located within the organic search results (where your site is listed), while approximately 1-2 (of the 10) will click on a paid advertisement.

SEO in Boise? Yep. SEOinBOI #4!

Jtree Admin — Thu, 02 Feb 2012 15:22:44 +0000

Marshall Simmonds, Kevin Gamache and I would like to invite those involved the SEO space in the Treasure Valley to our 4th meetup.

Last time, we had Rand Fishkin of SEOmoz speak, this time we’re going to turn it down a notch and watch Kevin juggle and ride a unicycle while reverse engineering Google’s algorithm. While that would rawk, the true agenda for SEOinBOI #4 is centered around open discussion.

Come with your ideas on what you would like to see at future meet-ups, and of course, any pertinent SEO topics that you’ve got intel on, or would like to discuss.

Please Facebook RSVP

Date: Thursday, February 2nd
Location: Cole Marr Coffee House [Google] [Foursquare]
Time: 5pm

SEOinBOI is a Boise area SEO-themed event hosted by Josh Laughtland, Marshall Simmonds of Define Media Group and Kevin Gamache of Wirestone.

20 Awesome Chrome Extensions

Jtree Admin — Mon, 16 Jan 2012 16:22:26 +0000

Google Chrome

We think Google Chrome is pretty slick these days. It loads pages faster than Firefox, Safari and IE no doubt. And, as far as add-ons and extensions go, it has pulled ahead of our longtime favorite, Firefox. Remember the browser wars of old? Netscape Navigator versus Internet Explorer… my how web browsers have changed since then.

The following list consists of twenty of our favorite Google Chrome Extensions. If you are just here for Chrome SEO Extensions, they are the last five on the list.

20 of Our Favorite Google Chrome Extensions

Add-This

Quickly share your new post to social networks like Twitter, Facebook, Google+ and more. Analytics included. Options for embedding social sharing buttons on websites and WordPress.

Bitly

Shorten, share and track links, complete with link analytics.

Feedly

An intuitive way to read and share blogs, feeds and even Google Reader.

Google Voice

Message notifications and quick access to Google Voice features.

Google+ Notifications

Receive and respond to Google+ notifications from your web browser.

Klout

Adds Klout stats to your Twitter web timeline.

Music Plus for Google Music

Adds controls, notifications, Last.fm support, downloading, global keyboard shortcuts and lyrics to Google Music.

Picnik

Quick and dirty image editing on the fly.

PostRank

Enhances Google Reader with PostRank (owned by Google) data.

Rapportive

Gmail on social steroids. Connect with people you already know on LinkedIn, Facebook, Twitter and more through the familier Gmail interface.

Screen Capture

Easy as pie screen capture and annotation tool.

Search by Image

Search Google by using images.

StumbleUpon

A great extension and toolbar from an oldie but goodie.

TinyEye Reverse Image Search

Did someone jack your latest profile pic? Content theft? Search for an image on the web.

TweetDeck

The most awesome version of TweetDeck… unified multi-account streams (oh my!). Just don’t download the ipad version… blech!

Chrome SEO Extensions

WooRank SEO and Website Analysis

Auto SEO website tool featuring SEO analysis, traffic estimation, Alexa rank, Compete rank, keyphrases analysis, indexed pages in Google and Yahoo!, title and URL analysis and much more.

SEO for Chrome

Displays SEO related information about the website you are currently visiting. Featuring backlinks, social media stats, pages indexed, traffic stats, PPC (+ orgainc) stats and keyphrase research tool.

SEO SERP Workbench

Find out where your website or blog ranks in Google. Track and monitor your website and your competitors search engine (un-personalized) keyphrase rankings. Includes ranking change notifications.

SEO Site Tools

Comprehensive SEO tool that pulls in metrics from a multitude of sources about the website you are viewing. It includes social media reactions, and enhances web based versions of Google Webmaster Tools and Site Explorer. Sources utilized include SEOmoz, Google PageRank, Quanticast, Dmoz, Majestic SEO, Alexa, SEM Rush and Compete.com.

SEO Status

Simple. Fast. Lightweight. Quickly displays the Google PageRank and Alexa Rank of the current website you are on.

20 Awesome Google Chrome Extensions listing provided by Boise SEO and PPC Internet Marketing Company, Jtree.net.

Add Us to Your Google+ Circle!

Welcome to the New Google

Jtree Admin — Wed, 11 Jan 2012 22:51:04 +0000

Content + People + Relationships = Google Search, plus Your World

A new Google began rolling out yesterday, which should be available to most people who are signed in and searching over the course of the next few days… coined ‘Search, plus Your World‘.

Google Search, plus Your World includes three new features, according to Google:

Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page.
Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following.
People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

Personalized Results for ‘boise seo’

Non-Personalized Results for ‘boise seo’

Search, plus Your World results default to personalized results. In order to display non-personalized results, you must select the toggle switch (see captures above).

Salute to the New Recruits

Jtree Admin — Mon, 19 Dec 2011 17:22:03 +0000

Life is too short; which is why it’s a good idea to slow your roll and take notice every so often. I would like to do just that by welcoming a handful of new Jtree clients.

New Client Brigade

photo credit: The U.S. Army

A warm welcome shout-out to our most recent Boise SEO and beyond clients:

Boise, Idaho Area

Throughout the United States and Canada

Welcome aboard!

@randfish Speaking THIS Friday @SEOinBOI

Jtree Admin — Tue, 25 Oct 2011 13:22:41 +0000

SEOinBOI Event #3

Featuring Rand Fishkin of SEOmoz!

Event Information

5:30 Kickoff Speaker Josh Laughtland, Founder of Jtree.net
6:00 Feature Speaker Rand Fishkin, CEO and Co-Founder of SEOmoz

Josh is presenting a piece titled ‘Competing Clients Discourse’.

Rand will present some, a little, none or all of the following:

Determining important reporting techniques and reports are the most important when strapped for time
Alternatives to reporting in light of Google Search not passing keyword info
Ethics
In the weeds
Future of search
Social and search and the intersection

Event Emcee: Marshall Simmonds, Founder and CEO of Define Media Group, Inc.

Location: Foothills School of Arts and Science
618 South 8th Street, behind the Boise Public Library on 8th between Fulton and Battery

Please RSVP through the Facebook event page in order to attend this FREE event.

A big THANK YOU to all of those helping to make this event possible! See you all there!

SEOinBOI is a Boise area SEO-themed event hosted by Josh Laughtland, Marshall Simmonds of Define Media Group (formerly of The New York Times) and Kevin Gamache of Wirestone.

SEO in Boise September Event

Jtree Admin — Mon, 12 Sep 2011 12:22:48 +0000

Marshall Simmonds of Define Media Group (formerly The New York Times), Keven Gamache of [wire] stone and myself of Jtree Boise SEO are hosting the second SEO in BOI event this Wednesday (September 14th) from 5-6pm at Cole Marr in Boise.

Join us for an open discussion of search engine optimization and search marketing topics. Some of the possible topics:

Google’s Authorship tag
Google+
Bing’s Twitter contract renewal
Yahoo!’s future
and more!

Please Facebook RSVP

SEOinBOI Event Details

Date: Wednesday, September 14th
Time: 5-6pm

Place:
Cole Marr Gallery & Coffee Shop
404 S 8th Street #154 (Lower Level)
Boise, ID [Google] [Foursquare]

SEO vs PPC vs SoMe in Boise

Jtree Admin — Fri, 02 Sep 2011 14:22:45 +0000

The numbers on the graph below are representative of the number of Google searches performed in the Boise, Idaho metro region. These numbers are not absolute values, but summaries and/or totals – according to Google Insights for Search. Visit our homepage to learn more about Boise SEO solutions.

SEO Ranking Factors Graphic

Jtree Admin — Mon, 27 Jun 2011 18:22:12 +0000

Article by Jtree.net – A Boise SEO Company

SEO Mythology or Methodology?

Snake oil, witchcraft, dice rolling, dart throwing, voodoo, doing nothing… are all actually not solid SEO strategies.

There is method to the SEO madness, as summarized by the “The Periodic Table of SEO Ranking Factors” crisp info-graphic.

The Periodic Table of SEO Ranking Factors

Graphic Provided by Search Engine Land

Download The Periodic Table of SEO Ranking Factors

SEO in BOI First Event

Jtree Admin — Mon, 09 May 2011 14:00:59 +0000

SEO is growing up and blowing up, which is why it’s time for a community event in the Boise area for those of us living an optimized lifestyle.

Marshall Simmonds of Define Media Group (formerly The New York Times), Keven Gamache of [wire] stone and myself of Jtree Boise SEO are hosting the first SEO in BOI event this Wednesday (May 11th) from 4-6pm at Cole Marr in Boise.

While future events may feature a topic and/or speaker, our first event is primarily a meet and greet. We’ll start off by doing what SEOs do best… drink coffee… and mingle – of course! Plan on standing up and introducing yourself to the group. Then, we’ll wrap-up with more banter and java.

Although this event is SEO focused, it is for anyone involved in the SEO field; designers/developers, writers, bloggers, PR, content producers, managers, consultants, social media marketers and on… all are welcome!

Please Facebook RSVP

SEO in BOI Event Details

Date: Wednesday, May 11th
Time: 4-6pm

Place:
Cole Marr Gallery & Coffee Shop
BoDo Bottom Floor, 404 S 8th Street #154
Boise, ID [Google] [Foursquare]

Facebook RSVP

Like SEOinBOI on Facebook to view event pictures and future event information