Category : Long Tail SEO

SEO for Your Tweets

Posted by Jtree Admin at 2:22 pm

Are you on Twitter? Do you run a blog or website? Do you tweet about it?

If you do, this tip will help tweak your tweets in an effort to increase the rank of your site or blog in the search engines based on targeted keywords and phrases. There’s no guarantee as to how much of an effect, if any, this will have. However, my personal tests have returned positive results.

To get the most mileage out of your link tweets utilize text relevant to the link destination. Then, make sure to syndicate your Twitter stream on other networks and platforms.

Related and Relevant

Keyphrase targeting tweets that contain links to your website or blog just makes sense. Twitter and Google are not only indexing tweets with links, but are also analyzing the words and phrases within the tweeted link and destination page on your site or blog.

How to SEO Your Tweets

Step 1. Make sure your targeted keywords/phrases are in the text of the tweet that contain the link. Ideally, you want the text to be relevant to the link.

Step 2. Link to a blog post or web page in a tweet.

• Try to keep your URL short. If you need to shorten your URL, use Tweetburner or Bit.ly – which saves the original URL and text on the web and shares data with a number of other published resources.

You can authenticate bit.ly for use with other Twitter applications like Seesmic and TweetDeck. Hootsuite’s URL shortening service and social networking management platform is another viable option.

Step 3. Syndicate your Twitter feed/stream. This can be accomplished with a number of methods; Feedburner, FriendFeed, Google Buzz, RSS embedding, WordPress Plug-Ins, Widgets, social networking profiles and aggregation websites … for starters. Backlinks anyone?

• Remember, Twitter attaches the “nofollow” attribute to the link on your Twitter profile and all tweeted links in your social stream.
• Many syndicated links generally DO NOT have “nofollow” attribute tags, hence the elevated potential of increasing link juice to your website or blog.

Following the above 3 steps will increase the likelyhood of your Tweets acquiring backlinks by optimizing and syndicating your link tweets with keyphrases related to the promoted link.

You may or may not see immediate results. I’ve witnessed social backlinks juice immediately, then die-off after about a week only to resurface months later. FYI, there are a lot of variables in this scenario, and keep in mind that backlink accreditation can take time.

Don’t forget to Follow Us on Twitter!

SEO Stats for Your Site and Competitor Comparison

Posted by Jtree Admin at 5:44 am

Search Engine Optimization (SEO) and Marketing (SEM) Intelligence on the Cheap

And, when I say cheap, I mean free.

There is a plethora of free, web-based tools out there these days. Some quality, some not so quality. With that in mind, I thought I would focus on one particular offering which provides Search Engine Optimization (SEO) and Marketing information to site and blog owners.

Compete offers a set of both free and paid tools aimed at providing valuable Internet Marketing information to site and blog operators. It matters not if you are a SEO pro or just someone with a vested interest, Compete is easy to use and understand.

Compete is compromised of three primary areas; Site, Search and Referral Analytics.

Site Analytics

The core Compete service; focused on traffic history and competitive analytics. Plug in your competitors URLs and see how they stack up to your website.

Here’s the unique visitors graph; comparing myspace.com, twitter.com, facebook.com, delicious.com and linkedin.com:

Here’s a look at the average stay time (in minutes) – look at myspace plummet!

Compete also provides additional graphs, a list of top keywords that drive traffic to each of the sites being compared.

Search Analytics

In addition to Site Analytics, Compete offers a handy set of analytical search tools which track keywords that send you traffic, identify which sites/blogs are getting the most clicks from a keyword and compare keyword rankings against competitors. In SEO speak, these are important keywords and phrases to pay attention to in both the organic and paid realms.

Referral Analytics

Referral Analytics are just that; aimed at revealing the origins of site traffic; its location, where it’s going and compare the results to that of your competitors. In regard to SEO, the more you know about your traffic, or your competitor’s traffic for that matter, yields higher quality of optimization targeting.

The above information is related to the free SEM/SEO tools offered by Compete. The paid set both expands on functionality, features and options of the already useful free set. Visit Compete

Defined: Search Engine Optimization (SEO), Search Engine Marketing (SEM)

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