If you do, this tip will help tweak your tweets in an effort to increase the rank of your site or blog in the search engines based on targeted keywords and phrases. There’s no guarantee as to how much of an effect, if any, this will have. However, my personal tests have returned positive results.

To get the most mileage out of your link tweets utilize text relevant to the link destination. Then, make sure to syndicate your Twitter stream on other networks and platforms.

Related and Relevant

Keyphrase targeting tweets that contain links to your website or blog just makes sense. Twitter and Google are not only indexing tweets with links, but are also analyzing the words and phrases within the tweeted link and destination page on your site or blog.

How to SEO Your Tweets

Step 1. Make sure your targeted keywords/phrases are in the text of the tweet that contain the link. Ideally, you want the text to be relevant to the link.

Step 2. Link to a blog post or web page in a tweet.

• Try to keep your URL short. If you need to shorten your URL, use Tweetburner or Bit.ly – which saves the original URL and text on the web and shares data with a number of other published resources.

You can authenticate bit.ly for use with other Twitter applications like Seesmic and TweetDeck. Hootsuite’s URL shortening service and social networking management platform is another viable option.

Step 3. Syndicate your Twitter feed/stream. This can be accomplished with a number of methods; Feedburner, FriendFeed, Google Buzz, RSS embedding, WordPress Plug-Ins, Widgets, social networking profiles and aggregation websites … for starters. Backlinks anyone?

• Remember, Twitter attaches the “nofollow” attribute to the link on your Twitter profile and all tweeted links in your social stream.
• Many syndicated links generally DO NOT have “nofollow” attribute tags, hence the elevated potential of increasing link juice to your website or blog.

Following the above 3 steps will increase the likelyhood of your Tweets acquiring backlinks by optimizing and syndicating your link tweets with keyphrases related to the promoted link.

You may or may not see immediate results. I’ve witnessed social backlinks juice immediately, then die-off after about a week only to resurface months later. FYI, there are a lot of variables in this scenario, and keep in mind that backlink accreditation can take time.

Don’t forget to Follow Us on Twitter!

Backlinks are linky votes of confidence, and are core to any serious SEO campaign. Backlinks represent links from other websites that point to your site, and are very important in regard to how well your website or blog ranks in the search engines. The more quality backlinks a site has translates into better search engine rankings… in a nutshell.

Backlink Intel

• Google typically only reveals LESS THAN 1% of the actual backlinks for your site that they are giving you credit for.
• Yahoo! typically only reveals LESS THAN 5% of the actual backinks for your site.

The main reason why backlink sources are not revealed is simple; Blackhat SEOs can use that information for shady intentions.  All the more reason to hire a professional SEO; which have the tools to track backlinks beyond what is readily available to the general public, and experience to formulate viable Off-Page SEO strategy. Plus, we tend to have a ‘knack’ for knowing all of the good places to get ‘juicy’ backlinks.

Backlink Checker Tool

Curious about who’s linking to your website or blog? Use the backlink checker tool below to find out. Note: Pay close attention to the PageRank of backlink locations (URLs), this is a quality indicator of the site linking to you. Generally speaking, you want backlinks from websites that have a higher PageRank than your own site or blog. You can check your PageRank here.

Tip! Enter your competitor’s website address to find out where they are getting backlinks from.

Tip! Enter your Twitter, YouTube, Facebook Fan Page or other social network profile URL to find out if people are linking to you.

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Interested in Off-Page SEO (aka acquiring quality backlinks)? Contact us with questions or to get started!