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Friday SEO Fun Fact: Organic VS Paid Result Clicks

Jtree Admin — Fri, 27 Apr 2012 17:11:50 +0000

Curious about what percent of people using Google click on actual search results in comparison to paid advertisements?

To help answer this question, further explanation may be in order…

Organic Search Results = Non-paid, natural search results (see capture), what SEO is focused on
Paid Search Results = Targeted advertisements, typically served from Google AdWords (see capture), what PPC is often focused on

Winner: Organic Search Results (80-90%)!

So, 80 to 90% of people using Google click on ACTUAL search results, where 10-20% click on advertisements.

View the annotated Search Engine Results Page (SERP) screen capture…

SERP Cap

While many other quality sources have reported anywhere from 70-95%, the information above was derived from our own research and experience. Not long ago, the percentage of organic search result clicks was much, much lower.

Example

Given: You have a website and don’t pay for advertising. Ten people enter search terms in Google that trigger a listing for your website.

Of those people, approxiatemly 8-9 will click on a listing located within the organic search results (where your site is listed), while approximately 1-2 (of the 10) will click on a paid advertisement.

Easy Rich Snippet Testing with This Bookmarklet

Jtree Admin — Thu, 22 Mar 2012 17:22:10 +0000

Rich Snippet Testing

Rich snippets, when added to a website or blog, provide search engines with additional information. This additional information makes search engine results a lot more ‘clicky’ by including content like a thumbnail image with the listing. Learn more about rich snippets with this infographic.

Sure, you could continuously test your rich snippets with the Google Webmaster Tools Rich Snippet Testing Tool by laboriously copying and pasting each URL into the tester, or you could utilize the below Rich Snippets Bookmarklet and dramatically speed-up rich snippet testing time.

How to Install/Use the Rich Snippets Bookmarklet

Step 1. Click and drag the link below to your bookmarks bar in your favorite web browser.

DRAG THIS LINK TO YOUR BOOKMARKS BAR

Note: You may want to edit the name of your newly created rich snippet testing bookmarklet, do this by right-clicking above your bookmarklet.

Step 2. Bring up the website/page of choice that you want to test rich snippets on and click the bookmarklet you created.

There you have it! After clicking on the rich snippets bookmarklet, your results page should look something like this:

Contact Jtree to learn more about SEO for your business…

Getting Started with Rich Snippets

Jtree Admin — Fri, 16 Mar 2012 17:02:21 +0000

Rich Snippets = More Clicks

Rich snippets are basically a way to provide search engines with additional information about your content. Rich snippets are also a way to get your search engine result to stand-out, as websites with rich snippets frequently display information IN ADDITION to the standard search engine result listing. Which, effectively translates into a higher click-through-ratio (CTR) – meaning more clicks on your result/traffic for your website.

Rich Snippets Infographic

If you are interested in learning more about rich snippets, please review the following infographic, as it is a great ‘getting started’ visual guide to rich snippets.

Visual Guide to Rich Snippets on SEOmoz created by BlueGlass Interactive.

SEO in Boise? Yep. SEOinBOI #4!

Jtree Admin — Thu, 02 Feb 2012 15:22:44 +0000

Marshall Simmonds, Kevin Gamache and I would like to invite those involved the SEO space in the Treasure Valley to our 4th meetup.

Last time, we had Rand Fishkin of SEOmoz speak, this time we’re going to turn it down a notch and watch Kevin juggle and ride a unicycle while reverse engineering Google’s algorithm. While that would rawk, the true agenda for SEOinBOI #4 is centered around open discussion.

Come with your ideas on what you would like to see at future meet-ups, and of course, any pertinent SEO topics that you’ve got intel on, or would like to discuss.

Please Facebook RSVP

Date: Thursday, February 2nd
Location: Cole Marr Coffee House [Google] [Foursquare]
Time: 5pm

SEOinBOI is a Boise area SEO-themed event hosted by Josh Laughtland, Marshall Simmonds of Define Media Group and Kevin Gamache of Wirestone.

20 Awesome Chrome Extensions

Jtree Admin — Mon, 16 Jan 2012 16:22:26 +0000

Google Chrome

We think Google Chrome is pretty slick these days. It loads pages faster than Firefox, Safari and IE no doubt. And, as far as add-ons and extensions go, it has pulled ahead of our longtime favorite, Firefox. Remember the browser wars of old? Netscape Navigator versus Internet Explorer… my how web browsers have changed since then.

The following list consists of twenty of our favorite Google Chrome Extensions. If you are just here for Chrome SEO Extensions, they are the last five on the list.

20 of Our Favorite Google Chrome Extensions

Add-This

Quickly share your new post to social networks like Twitter, Facebook, Google+ and more. Analytics included. Options for embedding social sharing buttons on websites and WordPress.

Bitly

Shorten, share and track links, complete with link analytics.

Feedly

An intuitive way to read and share blogs, feeds and even Google Reader.

Google Voice

Message notifications and quick access to Google Voice features.

Google+ Notifications

Receive and respond to Google+ notifications from your web browser.

Klout

Adds Klout stats to your Twitter web timeline.

Music Plus for Google Music

Adds controls, notifications, Last.fm support, downloading, global keyboard shortcuts and lyrics to Google Music.

Picnik

Quick and dirty image editing on the fly.

PostRank

Enhances Google Reader with PostRank (owned by Google) data.

Rapportive

Gmail on social steroids. Connect with people you already know on LinkedIn, Facebook, Twitter and more through the familier Gmail interface.

Screen Capture

Easy as pie screen capture and annotation tool.

Search by Image

Search Google by using images.

StumbleUpon

A great extension and toolbar from an oldie but goodie.

TinyEye Reverse Image Search

Did someone jack your latest profile pic? Content theft? Search for an image on the web.

TweetDeck

The most awesome version of TweetDeck… unified multi-account streams (oh my!). Just don’t download the ipad version… blech!

Chrome SEO Extensions

WooRank SEO and Website Analysis

Auto SEO website tool featuring SEO analysis, traffic estimation, Alexa rank, Compete rank, keyphrases analysis, indexed pages in Google and Yahoo!, title and URL analysis and much more.

SEO for Chrome

Displays SEO related information about the website you are currently visiting. Featuring backlinks, social media stats, pages indexed, traffic stats, PPC (+ orgainc) stats and keyphrase research tool.

SEO SERP Workbench

Find out where your website or blog ranks in Google. Track and monitor your website and your competitors search engine (un-personalized) keyphrase rankings. Includes ranking change notifications.

SEO Site Tools

Comprehensive SEO tool that pulls in metrics from a multitude of sources about the website you are viewing. It includes social media reactions, and enhances web based versions of Google Webmaster Tools and Site Explorer. Sources utilized include SEOmoz, Google PageRank, Quanticast, Dmoz, Majestic SEO, Alexa, SEM Rush and Compete.com.

SEO Status

Simple. Fast. Lightweight. Quickly displays the Google PageRank and Alexa Rank of the current website you are on.

20 Awesome Google Chrome Extensions listing provided by Boise SEO and PPC Internet Marketing Company, Jtree.net.

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Advocating for the Boise River

Jtree Admin — Fri, 13 Jan 2012 21:17:14 +0000

Boise-based SEO company, Jtree.net, provides not-for-profit organizations like Advocates for the West with a discounted rate – in the name of fighting the good fight.

We are very proud to be involved with organizations which effect the conservation of our natural environment. Advocates for the West (our client) recently helped protect the Boise River from a mining company (Atlanta Gold), who was found guilty of contaminating the Boise River with ‘toxic levels of arsenic and iron’.

Thanks to the efforts of Advocates for the West and the Idaho Conservation League:

Monday January 9, U.S. District Chief Magistrate Judge Williams determined Atlanta Gold Corporation is illegally polluting ontezuma Creek, a tributary of the Boise River near Atlanta, Idaho, with toxic levels of arsenic and iron, constituting over 1,400 violations of the Clean Water Act.

Source: Big Win for Clean Water in Idaho! - Advocates for the West

This feat will help protect the Boise River from other mining companies with similar practices aside from stopping Atlanta Gold from currently polluting clean water.

RT @AdvocatesWest Big win for clean water in Idaho! is.gd/X9v63A #AtlantaGold #BoiseRiver

— Joshua James (@JtreeSEO) January 13, 2012

Welcome to the New Google

Jtree Admin — Wed, 11 Jan 2012 22:51:04 +0000

Content + People + Relationships = Google Search, plus Your World

A new Google began rolling out yesterday, which should be available to most people who are signed in and searching over the course of the next few days… coined ‘Search, plus Your World‘.

Google Search, plus Your World includes three new features, according to Google:

Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page.
Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following.
People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

Personalized Results for ‘boise seo’

Non-Personalized Results for ‘boise seo’

Search, plus Your World results default to personalized results. In order to display non-personalized results, you must select the toggle switch (see captures above).

Life is too short; which is why it’s a good idea to slow your roll and take notice every so often. I would like to do just that by welcoming a handful of new Jtree clients.

New Client Brigade

photo credit: The U.S. Army

A warm welcome shout-out to our most recent Boise SEO and beyond clients:

Boise, Idaho Area

Throughout the United States and Canada

Welcome aboard!

Apps We Like: Summly

Jtree Admin — Wed, 14 Dec 2011 21:56:36 +0000

Summly really does summarize the web. Brought to you by a 16 year old kid, who just got funded mind you…

This handly little bookmarklet will trigger non-keyphrase-based summaries of the web page you are viewing. It does an awesome job too!

Get the iPhone app

Learn More

Teen’s iOS App Uses Complex Algorithms to Summarize the Web