PPC

PPC

What is Pay Per Click (PPC) Internet Marketing?

PPC  involves paying (per click) to display an advertisement for your website at the top and/or right of search engine results in the paid/sponsored area, based upon what keywords and/or phrases the searcher types in. Ads for your site or blog are triggered when searchers type in a targeted keyphrase. PPC is often referred to as ‘paid’ Internet Marketing.

The advantage of PPC over organic SEO is time. SEO campaigns take a substantial amount of effort and time in order to maintain a high rank. PPC campaigns can trigger ads at the top of search results pages as soon as 5 minutes after launching a new campaign.

Our PPC campaigns are designed to maximize client monthly budgets in a competitive bidding environment while focusing on the quality of traffic and continuous optimization of keyphrases, ad copy and bidding strategies. In other words, Jtree.net managed PPC campaigns drive targeted traffic to your website that has the highest potential of converting into customers.

Optimized PPC Internet Marketing Campaign Management

Jtree.net not only manages, but monitors and optimizes all of our client Pay Per Click (PPC) Internet Marketing Campaigns operated on all platforms (AdWords, Facebook, etc.) on an ongoing basis. The majority of our competitors offer automated PPC campaign management, while we manage and optimize each campaign with individual attention. Why? Because our campaigns outperform the competition on every metric.

We have years of experience operating campaigns for both agencies and businesses, and operate paid Internet Marketing campaigns on many different networks such as: Google AdWords, Yahoo! Search Marketing, Facebook, MySpace, Ask.com, ExactSeek and so on… Contact us today to get started.

Client PPC Internet Marketing Success Story

Client: Custom Lapel Pin Manufacturing

Problem: Excessive AdWords PPC budget spend with little results

After conducting a little research, we were able to discern that our new client was actually ranking well organically for about half of the keyphrases they were targeting with a Google AdWords campaign.

Solution: We reduced targeting for the top organic performing keyphrases and diverted the excess budget spend into targeting keyphrases that were not ranking well organically. We also optimized keyphrases in conjunction with ad copy and landing pages to tighten up the campaign even more.

Result: Almost immediately, conversions went up and ad spend went down. Our new client ended up saving over $80/day while increasing traffic and conversions at the same time.

It’s not rocket science – we just know what we’re doing.

Learn More or Get Started – Client Success Stories