Burn Baby Burn

Tweetburner recently upgraded their service offering to include additional link tracking information, user accounts, FriendFeed tracking and a new bookmarklet. This means that any links that are shortened and shared via the Tweetburner service are trackable from a nifty stats page. Always interesting to see what links get the most clicks and from what source.

Link Stats on Tweetburner

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If you do, this tip will help tweak your tweets in an effort to increase the rank of your site or blog in the search engines based on targeted keywords and phrases. There’s no guarantee as to how much of an effect, if any, this will have. However, my personal tests have yield positive results.

How to Tweet the Long Tail

Step 1. Make sure your targeted keywords/phrases are in the text of the tweet that contain the link.

Step 2. When linking to a blog post or web page in a tweet:

• On the web: try to keep your URL short, you don’t want Twitter’s URL shortening service changing your link. If you need to shorten your URL, use Tweetburner – which saves the original URL and text on the web and shares data with a number of other published resources.
• With a client application: use Twhirl’s built-in URL shortening service Twurl.nl, it saves the original URL to Tweetburner.

Step 3. Syndicate your Twitter feed/stream. This can be accomplished a number of ways; FriendFeed, Jaiku, RSS embedding, WordPress Plug-Ins, Widgets and social networking profiles … for starters.

Note: While Twitter attaches the “nofollow” attribute to links posted directly to a Twitter profile, syndicated links generally DO NOT have “nofollow” attribute tags, hence the elevated potential of increasing link juice.

If you enjoyed this Twitter tip, please Digg!

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Originally Published June 15, 2008