If you do, this tip will help tweak your tweets in an effort to increase the rank of your site or blog in the search engines based on targeted keywords and phrases. There’s no guarantee as to how much of an effect, if any, this will have. However, my personal tests have returned positive results.

To get the most mileage out of your link tweets utilize text relevant to the link destination. Then, make sure to syndicate your Twitter stream on other networks and platforms.

Related and Relevant

Keyphrase targeting tweets that contain links to your website or blog just makes sense. Twitter and Google are not only indexing tweets with links, but are also analyzing the words and phrases within the tweeted link and destination page on your site or blog.

How to SEO Your Tweets

Step 1. Make sure your targeted keywords/phrases are in the text of the tweet that contain the link. Ideally, you want the text to be relevant to the link.

Step 2. Link to a blog post or web page in a tweet.

• Try to keep your URL short. If you need to shorten your URL, use Tweetburner or Bit.ly – which saves the original URL and text on the web and shares data with a number of other published resources.

You can authenticate bit.ly for use with other Twitter applications like Seesmic and TweetDeck. Hootsuite’s URL shortening service and social networking management platform is another viable option.

Step 3. Syndicate your Twitter feed/stream. This can be accomplished with a number of methods; Feedburner, FriendFeed, Google Buzz, RSS embedding, WordPress Plug-Ins, Widgets, social networking profiles and aggregation websites … for starters. Backlinks anyone?

• Remember, Twitter attaches the “nofollow” attribute to the link on your Twitter profile and all tweeted links in your social stream.
• Many syndicated links generally DO NOT have “nofollow” attribute tags, hence the elevated potential of increasing link juice to your website or blog.

Following the above 3 steps will increase the likelyhood of your Tweets acquiring backlinks by optimizing and syndicating your link tweets with keyphrases related to the promoted link.

You may or may not see immediate results. I’ve witnessed social backlinks juice immediately, then die-off after about a week only to resurface months later. FYI, there are a lot of variables in this scenario, and keep in mind that backlink accreditation can take time.

Don’t forget to Follow Us on Twitter!

Burn Baby Burn

Tweetburner recently upgraded their service offering to include additional link tracking information, user accounts, FriendFeed tracking and a new bookmarklet. This means that any links that are shortened and shared via the Tweetburner service are trackable from a nifty stats page. Always interesting to see what links get the most clicks and from what source.

Link Stats on Tweetburner

Follow SEO Boise on Twitter – View a collection of Twitter Tools, Apps, Hacks and more

If you do, this tip will help tweak your tweets in an effort to increase the rank of your site or blog in the search engines based on targeted keywords and phrases. There’s no guarantee as to how much of an effect, if any, this will have. However, my personal tests have yield positive results.

How to Tweet the Long Tail

Step 1. Make sure your targeted keywords/phrases are in the text of the tweet that contain the link.

Step 2. When linking to a blog post or web page in a tweet:

• On the web: try to keep your URL short, you don’t want Twitter’s URL shortening service changing your link. If you need to shorten your URL, use Tweetburner – which saves the original URL and text on the web and shares data with a number of other published resources.
• With a client application: use Twhirl’s built-in URL shortening service Twurl.nl, it saves the original URL to Tweetburner.

Step 3. Syndicate your Twitter feed/stream. This can be accomplished a number of ways; FriendFeed, Jaiku, RSS embedding, WordPress Plug-Ins, Widgets and social networking profiles … for starters.

Note: While Twitter attaches the “nofollow” attribute to links posted directly to a Twitter profile, syndicated links generally DO NOT have “nofollow” attribute tags, hence the elevated potential of increasing link juice.

If you enjoyed this Twitter tip, please Digg!

Follow SEO Boise on Twitter – View a collection of Twitter Tools, Apps, Hacks and more on SEOtwit.com

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Originally Published June 15, 2008