Rich Snippets = More Clicks
Rich snippets are basically a way to provide search engines with additional information about your content. Rich snippets are also a way to get your search engine result to stand-out, as websites with rich snippets frequently display information IN ADDITION to the standard search engine result listing. Which, effectively translates into a higher click-through-ratio (CTR) – meaning more clicks on your result/traffic for your website.
Rich Snippets Infographic
If you are interested in learning more about rich snippets, please review the following infographic, as it is a great ‘getting started’ visual guide to rich snippets.