Fine-Tune Your SERPS with Google Search Operators
Search operators are used to help narrow or expand a search. In their most basic form, search operators can be as simple as including ‘AND’ or ‘OR’ between search variables (keyphrases).
For Example, the search operator ‘AND’ can be used to return the results of two, combined keyphrases: ‘blue widgets AND red widgets’.
There are many Google search operators that exist. Including a handful that can be utilized for high-value SEO purposes.
Four Google Search Operators that Pack a Punch
1. Search for results within a specific site based on a targeted keyword
Useful for determining which page within a site has the most authority (in the eyes of Google) for a specific keyphrase.
Syntax: site:specificsite.com key phrase
Example – search calihotsprings.com for the page with the most authority for Wilbur Hot Springs:
site:calihotsprings.com wilbur hot springs
2. See who’s linking to a specific website (note Google doesn’t display all sites, just a percentage of them)
Useful to determine who is linking to a specific website.
Example – find out who’s linking to calihotsprings.com:
3. Search for sites related to a specific site
Example – search google for websites that are similar to calihotsprings.com:
4. Display a list of websites that contain a specific keyphrase within the page title
Useful as a competitive measure by determining potential competeting websites for a specific keyphrase.
Syntax: allintitle:specific keyphrase
Example – display a list of potential competitors for the search term ‘california hot springs’:
allintitle:california hot springs
The possible SEO related applications of the resulting SERP (search engine result page) by utilizing the above Google Search Operators are limitless! Please comment with any favs of your own.