Search Engine Audience Development
Our ongoing SEO service enables us to work consistently to improve and expand your company’s access to relevant local, national and international audiences on search engines.
The primary objective of ongoing service is to increase website content visibility in Google and other search engines. Once we are able to gain significant exposure our efforts shift to keeping that exposure in place.
- Responsive to search engine algorithm updates
- Supports other digital marketing efforts
- Service orientated goals
- Multiple areas of focus
- Technical SEO emphasis
Responsiveness to Search Engine Updates
We closely monitor the methodologies search engines employ to find and evaluate websites, and are able to quickly implement necessary changes when algorithm updates are made that could potentially affect your website.
Digital Marketing Integrated
Our organic search engine optimization service supports your company’s digital marketing and web development efforts by taking into account new content published to your website and blog. Our SEO service benefits paid search campaigns by optimizing key landing page content (lower bounce rates, higher Google Ads Quality Scores) and by expanding search engine visibility for social media profiles.
Ongoing SEO Service Goals
- Increase and maintain Google organic search engine result visibility
- Maintain on-site, off-site and technical optimization elements
- Continuously analyze for opportunities to improve and expand search engine reach
Areas of Focus
- Analytic Testing and Monitoring (ahrefs, Google Analytics and Search Console, Majestic, Moz)
- Business Listing Management and Optimization
- Canonical Testing
- Citation and Link Management
- Content and Best Practices Recommendations
- Crawl Testing
- Critical Issue Monitoring
- Google Knowledge Panel Optimization
- Google My Business Management and Optimization
- Google Search Console Site Profile Management
- HTTPS/TLS/SSL Testing and Optimization
- Landing Page, Cornerstone/Evergreen Content and Blog Optimization
- Local/National Organization Schema
- Mobile Friendliness Testing and Optimization
- On-Site, Off-Site and Technical Optimization
- Schema.org Structured Data Implementation and Optimization
- Website Speed Optimization
Search engines (and people) love fast loading mobile-friendly websites, which is why we dedicate time for monitoring and maintaining technical optimizations like page load speed, mobile-friendliness and site indexation.
- Ongoing analysis and implementation
- Daily critical issue monitoring
- Weekly reporting
- Monthly status update
Ongoing Analysis and Service
Each interval begins with an analysis period followed by actual service. During this period, analytic data is reviewed in order to assist with maintaining a strategic approach for your campaign’s primary objective and supporting service goals.
Daily Critical Issue Monitoring
When we launch a new ongoing SEO campaign we also start monitoring important website analytic metrics on a daily basis. If our application detects any of the following issues our team is immediately alerted to investigate.
- Substantial changes in search engine visibility/rank
- Website traffic fluctuations larger than 10%
- Changes in the number of backlinks tracked by Ahrefs, Majestic and Moz
Weekly SEO Report
Our team utilizes key metrics from Google Analytics, Search Console and other sources in order to create custom reports. These weekly reports highlight the number of website visitors from search engines, the keyphrases they used, pages they visited and more.
- Google My Business, Google Analytics and Google Search Console statistics
- Top visitor keyphrases and pages visited
- Site visitor demographics, devices and geographic information
- Top referral sources and channels
- Tracking and comparison of top competitors
Monthly Status Updates
Manual email updates directly from our team leads that provide an interface to communicate campaign information, statistics and recommendations.
- No setup fee
- Monthly, quarterly or annual billing
- Monthly agreement or optional contract (MSA/SOW)
After contacting us our team will conduct market research and prepare a custom proposal. This process typically takes us 2-4 days. If our proposal is a good fit we are able to launch most campaigns within a week.
Service is billed monthly, quarterly or annually with no contracts (MSA and SOW available). Thirty days notice is requested prior to ending service.