Monthly Archives: November 2018

Ongoing SEO Service

This Nov 24 Shop Small

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Small Business Saturday

This Nov 24, we want to share Small Business Saturday with you! It’s a holiday shopping tradition that celebrates small businesses like ours. And it wouldn’t be a celebration without customers like you joining us.

Small Business SaturdaySo mark your calendar for Nov 24th — the Saturday after Thanksgiving — and get ready to #ShopSmall with us. Check-in with us on LinkedIn or Twitter during the big day. We’ve got something special planned!

You can help get the word out and celebrate Small Business Saturday by using #ShopSmall on Facebook, Instagram, Twitter and all your social networks.

Thank you for all your support, and we’ll see you Saturday, Nov 24th!

Jtree Wall Art Logo

Speed Up Your Site by Optimizing Images With Google Squoosh

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In lockstep with its ongoing effort to speed up the web, Google has released a new tool for optimizing images called Squoosh.

Here’s how to get started using Squoosh:

    Squoosh App Screen Cap

  1. Visit the Squoosh website
  2. Drag and drop or upload an image

I tried it with an 8 MB image that was reduced by 93% in size with what seemed like no reduction in image quality.

The screen capture below taken of Squoosh in action was reduced in size by 93% from 1.32 MB to 94.4 kB.

Squooshed Image – 94.4 kB – 93% file size reduction

Squoosh Screen Capture Optimized

Not Squooshed Image – 1.32 MB

Squoosh Screen Capture Not Optimized

Once again, I can’t visibly detect any loss of image quality. Imagine if your whole website had images that loaded 93% faster?

Got WordPress and Jetpack? Flip This Switch to Speed Up Your Site

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Jetpack quietly rolled out an update that may or may not have triggered a notification in your WordPress backend for a new feature for speeding up your website. They’ve essentially expanded access to their global content delivery network (CDN) to serve static files in addition to images.

What this means is that images and static files can be served off Automattic’s ultra-fast servers instead of your own web host’s server. Not that we’re implying your web host is slow, it’s just that theirs is really really fast.

About half of the sites we manage that are powered by WP and have Jetpack installed received the below notification.

Speed Up WordPress

The other half did not. Meaning we had to go into Jetpack and manually turn on the new CDN for static files like JavaScript and CSS.

If your WordPress backend didn’t trigger a notification visit WP Admin/Jetpack/Settings/Writing and look for the Performance & Speed section.

Increase WordPress Site Speed

Flip the toggle switch on and you are set!

Adventure-Ready Resources for Opting Outside this Black Friday

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Make No Mistake – Black Friday is Coming

Opt Outside with JtreeYou could stand in line like everyone else this Black Friday. Or, instead, you could choose to #OptOutside. Maybe soak your bones in a natural hot spring after bagging an epic hike and/or golden hour sunset. Or, yeah, you could spend the day standing in line. Decisions, decisions.

This Black Friday join us as we continue to support the #OptOutside movement started by REI.

Tools for Planning Your Black Friday Escape

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How-to Articles and Trail Finder
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Trail SearchREI Adventure Planner – learn or refresh an outdoor skill and find trails to hike near you.
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Adventure Search Map
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Adventure SearchTrack down a wide variety of outdoor adventures near you with Outdoor Project’s indispensable Adventure Search Map.
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Shoot for the Golden Hour
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Find the Golden HourSeek out your local Golden Hour – the first and last hour of sunlight during the day optimal for outdoor photography.
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Soak in a Natural Hot Springs
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Natural Hot SpringsReconnect with nature by spending the day blissfully soaking in a natural hot springs in California, Idaho, Nevada or Oregon.
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Don’t forget to hashtag your Black Friday adventures: #OptOutside – Cya on the trail!