Category Archives: Case Studies

Case studies featuring SEO work, client projects and industry statistics.

Google Trends SEO Interest

Google Trends: Interest in SEO at 4 Year High

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SEO Interest Highest Since March 2012

Google Trends SEO Interest

We often monitor Google Trends for interest sentient with regard to a number of different searches and sources. Upon revisiting data from our popular SEO vs PPC vs Social Media post we noticed that search interest in SEO was at a 4 year high.

Take a Closer Look: View the Google Trends Graph

SEO vs PPC vs Social Media

The Classic Showdown: SEO vs PPC vs Social Media Marketing

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SEO vs PPC vs Social Media Marketing in One Graph

The Google Trends graph below compares organic search interest over time for “SEO”, “PPC” and “Social Media Marketing” search terms.

According to Google, the graph numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular.

So, why the total domination of SEO?

We have a few theories, neatly placed in bullets below.

  1. In absolutely every circumstance that we’ve experienced, visitors from organic search engine results convert into customers at a much higher rate than PPC and Social Media Marketing. Translation: people continue to trust organic search engine results over paid ads and social media.
  2. SEO is getting easier to measure and understand as metrics are combined with website analytic data. Further reinforcing the value of SEO with regard to website visitors.
  3. The costs associated with PPC are ever-increasing as bid rates in competitive markets soar.
  4. Social Media Marketing continues to be difficult to directly measure, although the indirect benefits are undeniable.
  5. Paid Social Media Marketing is following in the footsteps of PPC concerning ever-increasing costs.
  6. Every click and/or interaction costs within paid search and social environments. SEO costs the same each month no matter how many clicks or interactions occur.

Please contact us with questions or comments!

Lucky Peak Sunset

Our Latest Success! VisitIdaho.org Website Migration Case Study

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VisitIdaho.org
 
We were recently able to help migrate Idaho’s most popular travel and tourism website to a new design without any loss of search engine authority/popularity. Which, just happened to be our client’s primary concern.

Challenges

  • Preserving the authority for almost eight thousand landing pages with a considerably smaller website (7,706 pages to 830 pages).
  • Developing an effective strategy to coincide with the website’s fixed migration launch date.

Goals

The primary objective of the project was to simply minimize organic search engine authority/popularity loss, given the short time frame and the migration of thousands of landing pages.

Not long ago, we helped AgriBeef migrate Snake River Farms to a new website with resounding results. However, we had more time ahead of the launch date and a much smaller website to deal with.

Results

Despite the challenges, the end result for VisitIdaho.org was much like that of AgriBeef. Not only were we able to successfully preserve authority/popularity, we increased it. And, fixed a number of long standing issues during the process.
 
Google Analytics – Website Visitors from Search Engines Before and After

Google Analytics Graph
 
Google Search Console – Eliminated Long Standing Crawling Errors

Google Search Console
 
Google Search Console – Eliminated New and Old Indexation Errors

Google Search Console

Additional SEO Wins

  • Before launch, there were 672 redirection scripts in place. After launch, we helped bring that number down to 277.
  • We completely eliminated 31 server errors.
  • We also tested and optimized mobile friendliness, robots.txt, sitemap.xml, SSL/HTTPS and structured data.

Please contact us to learn more about domain and website migration services we offer.