Monthly Archives: March 2012

Easy Rich Snippet Testing with This Bookmarklet

Rich Snippet Testing

Rich snippets, when added to a website or blog, provide search engines with additional information. This additional information makes search engine results a lot more ‘clicky’ by including content like a thumbnail image with the listing. Learn more about rich snippets with this infographic.

Sure, you could continuously test your rich snippets with the Google Webmaster Tools Rich Snippet Testing Tool by laboriously copying and pasting each URL into the tester, or you could utilize the below Rich Snippets Bookmarklet and dramatically speed-up rich snippet testing time.

How to Install/Use the Rich Snippets Bookmarklet

Step 1. Click and drag the link below to your bookmarks bar in your favorite web browser.

DRAG THIS LINK TO YOUR BOOKMARKS BAR

Note: You may want to edit the name of your newly created rich snippet testing bookmarklet, do this by right-clicking above your bookmarklet.

Step 2. Bring up the website/page of choice that you want to test rich snippets on and click the bookmarklet you created.

There you have it! After clicking on the rich snippets bookmarklet, your results page should look something like this:

Contact Jtree to learn more about SEO for your business…

Earth Hour – One Hour No Power 2012

8:30pm Local Time – Saturday, March 31st

It’s almost that time of the year again; a time at which a coordinated effort is made in support of the environment across the globe. A time during which everyone is encouraged to turn their power off, for one hour… Earth Hour – One Hour No Power.

In 2011, all seven continents joined the Earth Hour – One Hour No Power movement, even the Cartoon Network halted transmissions for one hour. In 2010, a record-breaking 126 countries helped raise awareness for climate change, including destinations like the Las Vegas Strip, Mount Rushmore, The Empire State Building and Niagara Falls. Learn more about the history of Earth Hour…

Scheduled Downtime

So, setup and turn-on that reminder alarm on your phone, calendar and project management app for 8:30pm, March 31st and Shut. Down. Everything!

If you have a WordPress powered website or blog, grab a nifty plugin right here. This will automatically take your site down for one hour and display a message and links in support of the Earth Hour movement.

Here’s an example of the plugin in action:

Don’t have WordPress? No worries! There are plenty of banners, posters, logos and videos available for placement on your website, blog and/or social network right here.

Earth Hour Flickr Global Stream

Getting Started with Rich Snippets

Rich Snippets = More Clicks

Rich snippets are basically a way to provide search engines with additional information about your content. Rich snippets are also a way to get your search engine result to stand-out, as websites with rich snippets frequently display information IN ADDITION to the standard search engine result listing. Which, effectively translates into a higher click-through-ratio (CTR) – meaning more clicks on your result/traffic for your website.

Rich Snippets Infographic

If you are interested in learning more about rich snippets, please review the following infographic, as it is a great ‘getting started’ visual guide to rich snippets.

Visual Guide to Rich Snippets on SEOmoz created by BlueGlass Interactive.