Monthly Archives: October 2012

If Stuart Smalley Can - So Can You

Optimize Your Social Self by Dumping Auto Updates

Just Be Real, Man

Much like SEO, the social media realm is beleaguered in a continuous state of flux. Which is to be expected, as we blunder and plunder our way along the path to social sentient enlightenment.

If Stuart Smalley Can - So Can You

If Stuart Smalley Can – So Can You

Some of the best advice I was given long ago in regard to getting social with media, something you hear over and over these days, is to focus on your passion and just be yourself. Sounds easy, right? More like easier said than done.

I can’t teach you how to be yourself (let’s be honest – no one wants that), but I can set you in the right direction by helping remove distortion from the process.

Aggregate Syndicate Automate Repeat

Early on, SEOs and new media marketers looked at social networks as a way for rapid deployment of their branding message. Which was typically automatically syndicated, over and over and over.

Tools like Hootsuite enticed marketers with the ‘set it and forget it’ broadcast methodology by allowing users to punch in, schedule or automatically feed a status update, the exact same status update, to every single social network. In some instances multiple times. While this got (out of hand quickly) the word out, it eroded the ‘social’ aspect of engagement with bot-delivered duplicate status updates.

If you followed a brand on Facebook, Twitter and Google, it was pretty common to see the same message hit each network at the same time a few times. Lamesauce.

Dump Automatic Updates

Trading out a measure of distortion for one with more control can help your status updates regain a healthy portion of human personality.

Here’s how to get started:

  • Unburden your social self by disconnecting automatic feed (rss/xml/blog etc.) posting

You need to control and massage each message per social network to maximize effectiveness. That’s right. Old Skool.

This means you pick the pic that shows on your Facebook status update, not Facebook. This will allow you to ‘speak’ a little more true to self when sharing content on social networks instead of sharing status updates composed of bland web page titles like a robot.

Use your own URL on Facebook

Plus, at all costs, try to get your actual URL in the status update instead of a URL shortner. Link juice never tasted so good!

While I can’t tell you a sure-fire way to ‘be yourself’ and ‘follow your passion’ at the same time (or independently), I can tell you that focusing more on what you share on each social network will yield personality to your status updates.

Turning off automatic, syndicating status updates is a great way to start sounding less like a pre-recorded message.

You Might Also

Consider limiting daily status updates to 3-5/day and not posting the same update to each network, but to the one most relevant. Or, if you’ve got BIG NEWS, at least consider a unique approach to updating each social network.

A little personality can go a long way. Or, be a bot if you want.

SEOinBOI Event

@SEOinBOI is TONIGHT at 6pm – Here’s Your Event Guide

SEOinBOI Event

SEOinBOI Event #6

I would like to invite those interested and involved with Search Engine Optimization in the greater Boise area to a special SEOinBOI event featuring two of the industry’s top speakers.

Tonight’s event is graciously hosted at Balihoo‘s downtown Boise facilities. Please don’t forget to give Balihoo some love if attending the event – thanks guys!

About SEOinBOI

SEOinBOI is a gathering for anyone involved in the Search Engine Optimization space; from designers/developers, writers, bloggers, advertisers, publishers, PR, content producers, managers, consultants, social media marketers to small business owners. SEOinBOI was put into motion by Marshall Simmonds of Define Media Group (formerly The New York Times), Keven Gamache of [wire] stone and myself (Jtree SEO).

SEOinBOI Event Details

SEOinBOI #6 is tonight (Friday, October 5th), from 6pm – 7:30pm at Balihoo’s downtown Boise location [View Map]

If you’ve been to past SEOinBOI events, Balihoo is located in the same building where we usually have our meetups (at Cole Marr), upstairs instead of downstairs.

Speaker Lineup

Marshall Simmonds of Define Media Group will kickoff the event with a presentation to be followed by (you probably haven’t heard of this guy) Rand Fishkin of SEOmoz. 😉

It will be great to hear from Marshall (his first time speaking at SEOinBOI) and to have Rand back for a second time. Last time he spoke at SEOinBOI was last November.

Event RSVP

SEOinBOI is a free event. However, due to limited space we ask that you please RSVP on the Facebook event page.

If you are live Tweeting the event, please use hashtag #SEOinBOI. Looking forward to seeing you all!

Twitter Follow Guide

Follow the SEOinBOI crew:





Follow Rand:


Follow Balihoo (event hosts):




Can’t make the event? Or, if you did, curious what the person sitting next to you is posting on the social nets? Check out the Live Feed and hashtag.