Client: VisitIdaho.org

Problem:

Poor ad-budget utilization. In a nutshell; our client felt that the in-house operation of their Google AdWords campaign could perform better if their pay per click (PPC) marketing was managed by the pros.

Solution:

After a careful analysis of their previous campaign and competitive landscape was performed, Jtree.net then created a brand new campaign with optimized keyphrase targeting, ad copy, landing pages and campaign settings.

Result:

The performance of the new campaign blew that of the old campaign away right out of the gates. Click Through Ratios (CTRs) jumped from less than 1% to above 30% on many top keyphrases, bounce rates dropped approximately 25% and quality scores assigned by Google increased as well.

Basically, we were able to boost traffic substantially while increasing the quality of the traffic at the same time by creating and managing a completely optimized AdWords campaign.

Client: CK Rogers

Problem:

The CK Rogers website was not ranking in Google on any search phrases related to the company’s service offering of green home remodeling and renovation. The client was also against any form of pay per click (PPC) marketing, and were only interested in increasing their organic rank primarily in Google’s search results.

Solution:

After a careful keyphrase analysis was performed Jtree.net then optimized the CK Rogers website, tightly focusing on the selected keyphrase targets. Once the On-Page SEO was in place, we began the process of acquiring high quality backlinks (Off-Page SEO) for the client’s website.

Result:

Within 3 months the CK Rogers website was ranking on page 1, within the top 3 organic results for ALL of the targeted keyphases. This dramatically increased the exposure the site was receiving, the from zero to hero kind of dramatic.