Category Archives: Company News and SEO Tidbits

The latest and greatest company news and industry tidbits.

New SEO Ranking Signal to Consider

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The story of a business owner claiming to utilize bad reviews as link juice for his website, covered by the New York Times, may have given Google a little push to begin rolling out Large-Scale Sentient Analysis for News and Blogs.

As an SEO, I was shocked and appalled. I had assumed that Google was currently employing some sort of ‘Sentient Analysis’ to keep stuff like this from occurring.

Jtree has always operated as a White Hat SEO company. We actually turn-away businesses on a regular basis that wish to employ our SEO tactics in questionable fashions. It is inconceivable to us that Google was not only showing results for websites operated in such a way, but displaying them at the top of search results at that – a complete disruption of relevancy.

Let’s hope Google really does have a handle on ‘Sentient Analysis’ and stories of this nature become a thing of the past.

Let’s also hope that SEO companies do not engage with businesses that wish to subvert website and blog review and ranking measures.

New SEO Ranking SignalSo, if you are not already concerned with negative reviews about your company (shame shame), now is the time. Especially if you’ve got good search engine rankings to protect.

I recently presented about Reputation Safeguarding, and my slideshow contains a list of all the tools you need to begin monitoring your company’s reputation.

Posted by Josh Laughtland, Founder and Consultant for Boise-based SEO and Internet Marketing Company Jtree.net

Update: Matt Cutts of Google announced that the website operator mentioned above wasn’t actually able to ‘game’ Google by receiving link juice from bad reviews – it was because of the media coverage itself. All of those backlinks put out by mainstream media is apparently why the ill-fated business was able to dominate Google search engine results.

Reputation Safeguarding Slides

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Online Reputation Safeguarding

From the Jtree.net Presentation at the SolutionPro DataCenter Open-House

Your rep is everywhere – even if your company isn’t. Competitors and customers can easily disrupt your brand image by stealing content, impersonating your company and more. The key to managing your reputation online is to be proactive! Monitor everything, everywhere possible. Take action as soon as a threat is detected, before it multiplies.

The slides above cover general reputation safeguarding information and feature the following list of free monitoring tools that can be utilized right away.

  • Google Alerts beta http://google.com/alerts
  • Social Mention http://socialmention.com
  • Backtype http://backtype.com
  • Copyscape http://copyscape.com
  • Copygator http://copygator.com
  • Hootsuite http://hootsuite.com
  • Spokeo http://spokeo.com

Reputation Safeguarding at SolutionPro

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Visit SolutionPro

Come join SolutionPro and their guests Jtree SEO, Northwest Computer Support and Apex Security Solutions to an open house on Thursday, November 4th from 3:30 – 7:00 pm.

Josh Laughtland of Jtree.net will be speaking at the open house at 4pm about Online Reputation Safeguarding.

Enjoy free food and drink while you mingle with Solution Pro Engineers, Northwest Computer Support Engineers, Apex Security Experts and Jtree SEO Services to learn about the latest in Search Marketing and IT security.

SolutionPro provides professional managed dedicated, colocation and virtual server hosting, IT, Data Center, and Disaster Recovery Services to small, medium and large businesses across the country.

Event: SolutionPro Open-House

When: Thursday, November 4th from 3:30 to 7:oopm

Where: SolutionPro DataCenter Facility, Boise, Idaho

Cost: Free

Schedule of Events

Kick Off Guest Speaker
Josh Laughtland, Founder and Consultant of Jtree.net
A brief presentation on reputation safeguarding

Northwest Computer Support
Desktop Support Experts

SolutionPro Engineering
Linux Security
Windows Security
Network Security
Desktop Security

Apex Integrated Security Solutions
Experts in Physical Security and Biometric Access Control

SEO for Your Tweets

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Are you on Twitter? Do you run a blog or website? Do you tweet about it?

If you do, this tip will help tweak your tweets in an effort to increase the rank of your site or blog in the search engines based on targeted keywords and phrases. There’s no guarantee as to how much of an effect, if any, this will have. However, my personal tests have returned positive results.

To get the most mileage out of your link tweets utilize text relevant to the link destination. Then, make sure to syndicate your Twitter stream on other networks and platforms.

Stumble This!

Related and Relevant

Keyphrase targeting tweets that contain links to your website or blog just makes sense. Twitter and Google are not only indexing tweets with links, but are also analyzing the words and phrases within the tweeted link and destination page on your site or blog.

How to SEO Your Tweets

Step 1. Make sure your targeted keywords/phrases are in the text of the tweet that contain the link. Ideally, you want the text to be relevant to the link.

SEO UR Tweets!

Step 2. Link to a blog post or web page in a tweet.

  • Try to keep your URL short. If you need to shorten your URL, use Tweetburner or Bit.ly – which saves the original URL and text on the web and shares data with a number of other published resources.

You can authenticate bit.ly for use with other Twitter applications like Seesmic and TweetDeck. Hootsuite’s URL shortening service and social networking management platform is another viable option.

Step 3. Syndicate your Twitter feed/stream. This can be accomplished with a number of methods; Feedburner, FriendFeed, Google Buzz, RSS embedding, WordPress Plug-Ins, Widgets, social networking profiles and aggregation websites … for starters. Backlinks anyone? 🙂

  • Remember, Twitter attaches the “nofollow” attribute to the link on your Twitter profile and all tweeted links in your social stream.
  • Many syndicated links generally DO NOT have “nofollow” attribute tags, hence the elevated potential of increasing link juice to your website or blog.

Following the above 3 steps will increase the likelyhood of your Tweets acquiring backlinks by optimizing and syndicating your link tweets with keyphrases related to the promoted link.

You may or may not see immediate results. I’ve witnessed social backlinks juice immediately, then die-off after about a week only to resurface months later. FYI, there are a lot of variables in this scenario, and keep in mind that backlink accreditation can take time.

Don’t forget to Follow Us on Twitter!