Albeit the Summer of SEO may not be as cool as the Summer of George, however, it can be equally as compelling…
As the majority of us are breaking the shackles off our winter selves and rediscovering life under the warm sun, I thought it would be a good time to post an update.
- Humming along, as usual! We are currently managing over 20 active clients with continued steady growth. Want to work for us?
- We are in the midst of reincorporating, to be more manageable and efficient.
- We’ve recently refined our (secret weapon) Agile SEO Methodology to adhere to recent changes in search engine ranking factors. More on this to come in the near future.
- The latest SEOinBOI event went off without a hitch (#SEOinBOI), so many thanks goes out to MDS for bringing the Mihmster! Lots of positive feedback, quite a few requests to bring back the more informal, coffee shop gatherings. Thanks for the feedback, BTW! It helps us continuously refine the event in the spirit of SEO!
- Penguins aside, Google is planning continued search engine ranking algorithm updates to occur throughout the summer. This just means SEO is in-flux, AKA business as usual.
- Google Analytics has received a plethora of updates over the last few months.
- The eloquent Periodic Table Of SEO Ranking Factors has recently been updated.
SEO Tips, Tricks and Tactics
- We’ve been noticing that On-Page SEO updates, with some websites, can take up to 1-2 months before Google will evaluate the changes despite speedy indexing. Could this be a variant of the ancient times Google Sandbox Effect? HAT-TIP: Give new On-Page changes time to take… Google may delay evaluation if it detects constant changing of key On-Page elements. In other words, don’t shoot yourself in the foot before assuming your latest updates didn’t take.
- With regard to local SEO; citations and reviews are gaining weight as Google gets better at ‘trusting’ this type of content.
- Citations are basically a non-linked fingerprint of your website/business (NAP, email addresses, etc.).
- Reviews are most viable when left by active users with filled-out profiles and prior (quality) reviews.
That’s all for now campers! Happy Trails!
Keep close to nature’s heart…and break clear away, once in awhile, and climb a mountain or spend a week in the woods. Wash your spirit clean. – John Muir