Matt Cutts, head of Google’s Webspam Team and primary SEO liaison, recently published a YouTube video about the biggest surprise his team experienced in 2012.
Note: Prospecting for an SEO? Then, this video is especially important…
His response came as somewhat of a surprise, albeit a very pleasant surprise, but not completely unexpected. Cutts’s advice about no free lunches is critically important to remember when listening to SEO companies pitch their services.
There is also complete agreement with Mr. Cutt’s advice with regard to buying backlinks from people called Dog Fart Jr. and Blackhat Assassin, just… no! 🙂