Tag Archives: Google search

Google is Getting Personal with Your Search Results

Starting last Friday (Dec. 4), Google is now returning personalized search results regardless if you are signed-in to your Google Account. In the past, you had to be signed-into a Google account with ‘web history’ enabled for personalized search to work. Now, it’s the standard method of delivery for everyone. What that means is instead of returning results that are relevant to the average person, results will be returned based on their relevancy to – YOU.

Related: Learn how to temporarily turn off Google personalized search with this SEO tip

In the beginning, Google personalized search basically meant that if you modified your search results with the “up arrow” and “X” buttons provided by Google (see image), future search results would include those past modifications.

google-personalized-search-buttons

Please note that this result has not been personalized, we really do rank #1 for “boise internet marketing”, and a number of others ;).

Currently, Google is customizing your search results based on what you’ve clicked on in the past. For example, if you regularly search for “blue widgets” on Google, then proceed to visit the 2nd listed search result instead of the first – eventually the 2nd listing will move up to the 1st result position. This stored personalization only effects your search results. Non-personalized results will remain the same regardless if thousands of other people have the same personalization. For now.

How Will I Know if My Results are Customized?

A “View Customizations” link will be displayed at the top-right of search results that have been personalized. Clicking the link allows you to view what’s been modified, as well as turn off the personalization service. More from Google about this…

Initial Thoughts

This could be a benefit to the user (web searcher) if implemented correctly. Our preferences are vastly different from each other, it only makes sense that improving the relevancy of search results would be driven by a personalized approach. The important thing to remember here is IF implemented correctly.

If this takes hold, it would seem that the same amount of traffic that exists for a particular search phrase would then be divided up. Meaning; focusing on ranking well for 1 and 2 word keywords/phrases would be less important than long-tail targeting (keyphrases composed of multiple words).

As with most personalization-type services, Google makes it fairly easy to opt-out (in spite of automatically opting you in). Signed-out searchers can click on “Web History/Disable Customizations” to turn off personalized search results.

Google isn’t exactly trying to be invasive with a shift towards personalization. They are attempting to improve the quality of their search results by serving up the most relevant content to the user while fending off black hat spammers/affiliate marketing attempts to subvert their ranking criteria at the same time.

As an SEO, I have opted-out of the personalization. My viewing pane has to remain unbiased in order to uphold the relevancy of research results.

Google Search Engine Rankings

Why entrust Internet Marketing to a company or consultant that has a poorly ranked website or blog? Jtree.net is currently ranked in the #1 positions for the the top two most searched on Internet Marketing phrases in Boise and Idaho (according to recent Google keyphrase data obtained from analytical applications).

View Jtree.net’s current search rank by clicking on the links below.

Search Rank Updates

As of May 15th, 2008, Jtree.net ranks #1 in Google for the following phrases:

The #2 position for ‘idaho internet marketing’  is held by Idaho Online Marketing, which is actually not based in Idaho, but is an out of state company targeting Idaho. The #2 postion for ‘boise internet marketing’ is utilizing blatant keyword stuffing/loading, you can tell based on their listing in Google. I would imagine their position won’t last much longer. (see below updates)

May 22nd, 2008 Search Rank Update

As of 05.22.08 the above rankings from 05.15.08 remain the same. Jtree.net continues to hold the top organic positions for both phrases.

May 29th, 2008 Search Rank Update

When checking ranks today for Jtree.net something immediately caught my eye. After clicking on the ‘search’ button I noticed that the results had changed. However, despite the reshuffle, Jtree.net continues to maintain the top positions for both searches.

June 13th, 2008 Search Rank Update

Another reshuffle – the result is the same; Jtree.net remains in the #1 positions for both phrases.

June 14th, 2008 Search Rank Update

Same as the 13th: #1 in both searches.

July 23rd, 2008

Jtree.net continues to rank in the #1 positions on both searches despite a continuous reshuffeling of page one positions below #1.

In addition, Jtree.net also ranks #1 for the following search on Google:

pay per click boise

Jtree.net ranks in the #2 position for:

seo boise

As of October 13th, 2008, Jtree.net still ranks #1 in Google for the following phrases:

And, #2 for:

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