SEO Character Limits

Quick Guide to SEO Character Limits

It’s easy to forget the latest incarnation of how many characters for which SEO elements to follow when forging new content for a website or blog. The following SEO character limit guidelines are designed to help with optimizing static website content and blog post elements for search engines.

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SEO Character Limits

Page Titles: 50-60 characters

Meta Descriptions: 160 characters

Meta Keywords: Omit/do not use

H1+ Headings: 70 characters

Image ALT Text: 100 characters

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SEO Character Limits Explained

Page Title Character Limit: 60

Page titles are typically not visible on the site itself and can usually be found in the browser title bar or tab. Page titles are often used by search engines as the title of the result snippet and play a significant role in search engine rankings. Page titles over 60 characters risk truncation and even replacement by the search engine.

Pro Tip! Shorter page titles tend to get more clicks.

Meta Description Character Limit: 160

Meta descriptions are also not visible on the page and will most likely be used in search engine result snippets. Although meta descriptions are no longer used by Google as a ranking signal they can affect search result click-through ratios.

Pro Tip! Don’t worry about optimizing meta descriptions for keyphrases, focus on usability – getting them to click!

Meta Keywords: Just NO

Meta keywords are no longer a weighted search engine ranking signal. The use of them is strongly discouraged.

Pro Tip! Omit or remove all instances of meta keywords site-wide.

H1+ Heading Character Limit: 70

While heading tags don’t carry as much search engine ranking signal weight as they used to, they remain an important on-page SEO element. Headings above 70 characters can look sloppy under most circumstances. The 70 character limit is merely a recommended limit, as we presently are not aware of any imposed by search engines.

Pro Tip! Avoid duplicating headings with other headings or page titles and focus on using headings relevant to page content.

Image ALT Text Character Limit: 100

Even though most industry experts agree ALT text should be no longer than 120 characters, even more concur that image ALT text should be short but sweet. Ideally making use of 5 or 6 words that are relative to the image file name as well as page content. Keeping in mind that search engine signal weight is assigned to ALT text from left to right, significantly diminishing after the 5th or 6th word. Well optimized images can also help improve search engine rankings for image search results.

Pro Tip! Make sure to avoid duplication and focus efforts on images that are displayed in the ATF (above the fold) portion of the page.

Additional On-Page SEO Considerations

Filenames: The name of the page and/or directory and image file name should relate to the page title, headings and content.

Text: The amount of text/page varies based on content type and intent. Use short, easy to read and understand headings, sentences and paragraphs. Somewhere between 300 and 500 words is often a good place to start.

Internal Linking: Not menu navigation, sidebars or footers mind you, but including ATF links on pages or blog posts that lead to internal landing pages. Internal linking helps search engines identify important pages – landing pages. It can also dilute the authority of a given page if not used appropriately.

TBT Napster

Throwing It Back 16 Years to Napster

Napster-logo

Back before cats were Internet cool, there was Napster. The first of its kind, Napster was a peer to peer (P2P) file sharing program that allowed anyone with a dial-up connection to search for, share and download files – most notably music. [tweetthis]#TBT: Back before cats were Internet cool, there was #Napster.[/tweetthis]

 

Pop Quiz! Why was Napster’s logo of a cat?

Answer: It was in response to Lycos’s dog logo, which was the predominant tool for searching for mp3s back then.

 

The Rise and Fall of Napster

Napster, of course, revolutionized the music industry and played a key role in determining how we consume music and other digital media today. Napster spawned many clones worth mentioning: Limewire, Kazaa, Gnutella, eDonkey2000, BitTorrent… It was also the reason artists like Metallica and Dr. Dre were throwing down one lawsuit after the next.

napster-questionThe short-lived service launched in 1999 by Sean Fanning and Sean Parker (yes, that’s the same Sean Parker of Facebook lore) withstood the RIAA and music labels until its demise in 2001. Although still in existence today, Napster is essentially a stripped-down subscription based, Rhapsody service that was formerly operated by BestBuy as an online store.

On the 15th anniversary of Napster’s launch, one writer reached out to a dozen music industry journalists and editors for their thoughts about Napster, here’s what they had to say.

I was one of the original batch of 1999 Napster users, it was an exciting time in file sharing history to say the least. I still remember the feeling of pure joy associated with having access to songs that you couldn’t get anywhere else… remixes, live cuts, etc.

Those gen one mp3s still play, but sometimes you gotta turn ’em up much like their cassette and 8-track predecessors.

Happy #TBT Napster!

Google Panda 4.2

Google Panda 4.2 Stat Card

Google Panda – An Algorithmic Search Engine Filter

Panda is the name given to the Google search engine algorithm filter responsible for policing low quality content.

The latest incarnation of Panda was released on July 25th, 2015 in the form of a refresh of the previous May 2014 Panda update.
 

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Google Panda 4.2 Refresh Stat Card

Confirmed Release Date: July 25th, 2015

Version: 4.2

Refresh or Update: Refresh

Percent of Search Queries Effected: 2-3%

Propagation Estimate: 2-4 Months (time expected for the update to completely roll out)

Panda Targeting: Pierre Far of Google has reported that many high quality small and medium sites were ranking higher. Barry Schwartz posted about a possible reverse of the latest refresh.

Recovery Timeline: Websites effected by the Panda search filter can not recover until the next Panda update.

Previous Refresh: September 2014

Previous Update: May 2014

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Panda Refresh VS Update

A refresh technically applies the same exact signals from the previous update.

Panda Recovery Information

Once a new Panda update or refresh is in motion, recovery attempts from the previous Panda update or refresh will not be recognized.

It is best to wait until the current update has fully propagated before attempting Panda recovery efforts.
 

Related: Panda Content Guidelines Recommended by Google
 

Everest Base Camp Trek

Everest is the highest mountain in the world. It is not everyone’s cup of tea to assent it. However, trekking to its base camp is possible and the task is becoming increasingly easier with increase in its popularity and, therefore, facilities.

It is most definitely not a walk in the park, but if you possess a sense of adventure, will and a normally healthy body, you too can be a part of this legend. You too can enjoy the beautiful landscapes, nature and interesting culture of the Everest region.

Here is a guide to how you could go about making this dream a reality and, if you would want to.

Everest region was only moderately affected by the devastating Earthquake that hit Nepal on 25th April and 12th May.

Some minor landslides had crossed the trail to EBC but the villagers were quick in clearing it. After all, the trek route is firstly the means of transport for the inhabitants of the region.

Also, according to the team of experts sent by Tourism Agency Association of Nepal (TAAN) and engineers from Miyamoto international, all the suspension bridges to EBC are intact and safe to traverse.

It was mostly the teahouses that were affected. All three teahouses in Tengboche collapsed. Many of them in Phakding, Monjo, Jorsale and Pheriche were destroyed while Deboche, Dingboche and Gorakshep were unharmed. The remaining villages endured little damage.

Teahouse owners reported that they would be up and running by the September of 2015. September to November is the peak season for Everest Base Camp trek.

Indeed, EBC trek was opened and declared safe for trekking by September. The trek was possible without any added difficulty.

Though things have gone back to normal, there were very less trekkers this year. Locals hope that the numbers too will go back up to normal from 2016 onwards.

Trekking to Everest Base Camp in Spring

Spring is one of the best seasons to trek to EBC. Clear sky and moderate temperature aside, spring offers an array of beautiful flowers. This includes Nepal’s national flower rhododendron that will make your hike uphill very pleasant.

Spring is also climbers’ season and one can see many colorful tents pitched on the base camp.

In Nepal, spring runs from March to May. However, late May may see some clouds. Mid-March is really the perfect time in terms of weather and April in terms of rhododendron and other flowers. These are also the busy times and will most probably be crowded.

Trekking to Everest Base Camp in Summer/ Monsoon

From June to August is monsoon, though the clouds stay around till mid September.

Monsoon is not a good time do EBC trek. First, views will be blocked most of the time due to rain clouds. Trails will be muddy. It can rain anytime and the next village could be still an hour away. And, snow fall or snow storm at higher elevations.

Another problem is the delays. Flights to and from Lukla can be delayed for as long as a week. Even buses and jeeps can be delayed. In fact, they can get stuck in the soft mud en route and it is a real hassle.

The only good news is that leeches aren’t a problem in Everest. However, all things considered, it is better to travel to rain shadow areas like Mustang, Dolpo etc. during monsoon.

What trekking gears or trekking equipment should I pack?

Knowing what trekking gears to pack is important. You would want to pack as light as possible while not missing the important equipments. So here is list to give you an idea.

  1. A pair of trekking boots 

Break in the shoes if needs be before hitting the trail. Trekking boots are the best though not a must.

  1. A pair of warm slippers

You can use slippers when in lodge. Warm slippers will keep you warm at higher altitude. It will be hot in lower area, especially in spring, but why carry two pair of slippers? You could carry crocs and just use woolen socks for warmth too.

  1. Four pair of liner socks.

At least four pairs. Two warm pairs and two thin pairs. Trekking/liner socks are better but normal ones are okay too.

  1. Few pairs of underwear

Few pairs of underwear, 5-7, as you see fit. Normal ones are absolutely fine but do you know you can buy ‘trekking underwear’? Not in Nepal though.

  1. A down jacket and a down pant 

You could layer up but it gets really cold up there. Bringing a down jacket and pant will be much easier and you can buy or rent them in Nepal for cheap. Renting costs a dollar or less per day.

  1. T-shirts and trousers

3-4 t-shirts, mostly full sleeved for both warmth and protection from sun. 2 pair of trekking pants/trousers. Also, one to two set of clothes for your time in Kathmandu.

  1. A set of thermals

A top, bottom and underwear.

  1. A windproof jacket/ fleece jacket and bottoms
  2. A light sleeping bag. You can rent or buy them in Nepal. You can also buy it outside of Nepal. If you want to buy outside of Nepal, you may want to buy one of these best backpacking sleeping bags under 100 USD.

This too can be bought or rented in Nepal cheaply.

  1. Backpacks 

Get yourself a nice and comfortable best hiking backpacks under $100 of 2017.

  1. Gety A pair of very warm Gloves
  2. A woolen hat 
  3. Sunglasses

Buy a pair in your home town if you don’t already own one. Fakes in Kathmandu will not be protective.

  1. A torchlight/ head torchlight 
  2. A First aid kit 

Include Oral Rehydration Salts (ORS) or diarrhea tablets, blister plasters, Diamox, some pain killers and a vapor rub.

  1. Toiletries

Toilet paper, hand sanitizer, water purifiers, sunscreen, moisturizer, lip balm, soap, shampoo sachets, toothpaste, toothbrush and a trekking towel.

  1. A water bottle

Not a plastic one but a metal one that can be used to fill hot water as well.

  1. A waterproof map of Everest Base Camp
  2. Snacks you like and entertainment such as books, cards etc. 

Snacks cost cheaper in Kathmandu so stock up on them in Kathmandu. Price of a snicker bar can reach up to $4 higher up in Everest.