Founded by former Twitter engineers William Morgan and Oliver Gould, Buoyant is the powerhouse behind open source service mesh Linkerd. On an interesting side note, while at Twitter, the duo was responsible for overcoming the notorious Fail Whale.

Our team managed both organic and paid search engine visibility for Buoyant, Conduit and Linkerd throughout the duration of a 7-month project. Aside from improving branded visibility, we gained significant organic search engine exposure for audiences interested in open source service mesh.

Client Location: San Francisco, CA