Author Archives: Josh Laughtland

About Josh Laughtland

Founder/CEO

Earth Hour No Power 2012

Earth Hour – One Hour No Power 2012

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Earth Hour – One Hour No Power 2012

8:30pm Local Time – Saturday, March 31st

It’s almost that time of the year again; a time at which a coordinated effort is made in support of the environment across the globe. A time during which everyone is encouraged to turn their power off, for one hour… Earth Hour – One Hour No Power.

In 2011, all seven continents joined the Earth Hour – One Hour No Power movement, even the Cartoon Network halted transmissions for one hour. In 2010, a record-breaking 126 countries helped raise awareness for climate change, including destinations like the Las Vegas Strip, Mount Rushmore, The Empire State Building and Niagara Falls. Learn more about the history of Earth Hour…

Scheduled Downtime

So, setup and turn-on that reminder alarm on your phone, calendar and project management app for 8:30pm, March 31st and Shut. Down. Everything!

If you have a WordPress powered website or blog, grab a nifty plugin right here. This will automatically take your site down for one hour and display a message and links in support of the Earth Hour movement.

Here’s an example of the plugin in action:

Earth Hour No Power 2012

Don’t have WordPress? No worries! There are plenty of banners, posters, logos and videos available for placement on your website, blog and/or social network right here.

Earth Hour Flickr Global Stream

Rich Snippet Test Results

Getting Started with Rich Snippets

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Rich Snippets = More Clicks

Rich snippets are basically a way to provide search engines with additional information about your content. Rich snippets are also a way to get your search engine result to stand-out, as websites with rich snippets frequently display information IN ADDITION to the standard search engine result listing. Which, effectively translates into a higher click-through-ratio (CTR) – meaning more clicks on your result/traffic for your website.

Rich Snippets Infographic

If you are interested in learning more about rich snippets, please review the following infographic, as it is a great ‘getting started’ visual guide to rich snippets.

Guide to Rich Snippets by BlueGlass Interactive on SEOmoz
Visual Guide to Rich Snippets on SEOmoz created by BlueGlass Interactive.

SEO in Boise Event

In Boise? Yep. SEOinBOI #4!

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Marshall Simmonds, Kevin Gamache and I would like to invite those involved the search marketing and optimization space in the Treasure Valley to our 4th meetup.

Last time, we had Rand Fishkin of SEOmoz speak, this time we’re going to turn it down a notch and watch Kevin juggle and ride a unicycle while reverse engineering Google’s algorithm. While that would rawk, the true agenda for SEOinBOI #4 is centered around open discussion.

Come with your ideas on what you would like to see at future meet-ups, and of course, any pertinent topics that you’ve got intel on, or would like to discuss.

Please Facebook RSVP

Date: Thursday, February 2nd
Location: Cole Marr Coffee House [Google] [Foursquare]
Time: 5pm

SEOinBOI is a Boise area event hosted by Josh Laughtland, Marshall Simmonds of Define Media Group and Kevin Gamache of Wirestone.

Google Chrome

20 Awesome Chrome Extensions

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Google Chrome

Google Chrome

We think Google Chrome is pretty slick these days. It loads pages faster than Firefox, Safari and IE no doubt. And, as far as add-ons and extensions go, it has pulled ahead of our longtime favorite, Firefox. Remember the browser wars of old? Netscape Navigator versus Internet Explorer… my how web browsers have changed since then.

The following list consists of twenty of our favorite Google Chrome Extensions. If you are just here for Chrome SEO Extensions, they are the last five on the list.

20 of Our Favorite Google Chrome Extensions

Add-This

Quickly share your new post to social networks like Twitter, Facebook, Google+ and more. Analytics included. Options for embedding social sharing buttons on websites and WordPress.

Bitly

Shorten, share and track links, complete with link analytics.

Feedly

An intuitive way to read and share blogs, feeds and even Google Reader.

Google Voice

Message notifications and quick access to Google Voice features.

Google+ Notifications

Receive and respond to Google+ notifications from your web browser.

Klout

Adds Klout stats to your Twitter web timeline.

Music Plus for Google Music

Adds controls, notifications, Last.fm support, downloading, global keyboard shortcuts and lyrics to Google Music.

Picnik

Quick and dirty image editing on the fly.

PostRank

Enhances Google Reader with PostRank (owned by Google) data.

Rapportive

Gmail on social steroids. Connect with people you already know on LinkedIn, Facebook, Twitter and more through the familier Gmail interface.

Screen Capture

Easy as pie screen capture and annotation tool.

Search by Image

Search Google by using images.

StumbleUpon

A great extension and toolbar from an oldie but goodie.

TinyEye Reverse Image Search

Did someone jack your latest profile pic? Content theft? Search for an image on the web.

TweetDeck

The most awesome version of TweetDeck… unified multi-account streams (oh my!). Just don’t download the ipad version… blech!

Chrome SEO Extensions

WooRank SEO and Website Analysis

Auto SEO website tool featuring SEO analysis, traffic estimation, Alexa rank, Compete rank, keyphrases analysis, indexed pages in Google and Yahoo!, title and URL analysis and much more.

SEO for Chrome

Displays SEO related information about the website you are currently visiting. Featuring backlinks, social media stats, pages indexed, traffic stats, PPC (+ orgainc) stats and keyphrase research tool.

SEO SERP Workbench

Find out where your website or blog ranks in Google. Track and monitor your website and your competitors search engine (un-personalized) keyphrase rankings. Includes ranking change notifications.

SEO Site Tools

Comprehensive SEO tool that pulls in metrics from a multitude of sources about the website you are viewing. It includes social media reactions, and enhances web based versions of Google Webmaster Tools and Site Explorer. Sources utilized include SEOmoz, Google PageRank, Quanticast, Dmoz, Majestic SEO, Alexa, SEM Rush and Compete.com.

SEO Status

Simple. Fast. Lightweight. Quickly displays the Google PageRank and Alexa Rank of the current website you are on.

20 Awesome Google Chrome Extensions listing provided by Boise SEO Internet Marketing Company.

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