Category Archives: PPC Internet Marketing

Posts Specifically Related to Pay Per Click (PPC) Internet Marketing

SERP Cap

Friday SEO Fun Fact: Organic VS Paid Result Clicks

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Curious about what percent of people using Google click on actual search results in comparison to paid advertisements?

To help answer this question, further explanation may be in order…

  • Organic Search Results = Non-paid, natural search results (see capture), what SEO is focused on
  • Paid Search Results = Targeted advertisements, typically served from Google AdWords (see capture), what PPC is often focused on

Winner: Organic Search Results (80-90%)!

So, 80 to 90% of people using Google click on ACTUAL search results, where 10-20% click on advertisements.

View the annotated Search Engine Results Page (SERP) screen capture…

SERP Cap

SERP Cap

While many other quality sources have reported anywhere from 70-95%, the information above was derived from our own research and experience. Not long ago, the percentage of organic search result clicks was much, much lower.

Example

Given: You have a website and don’t pay for advertising. Ten people enter search terms in Google that trigger a listing for your website.

Of those people, approxiatemly 8-9 will click on a listing located within the organic search results (where your site is listed), while approximately 1-2 (of the 10) will click on a paid advertisement.

Google Chrome

20 Awesome Chrome Extensions

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Google Chrome

Google Chrome

We think Google Chrome is pretty slick these days. It loads pages faster than Firefox, Safari and IE no doubt. And, as far as add-ons and extensions go, it has pulled ahead of our longtime favorite, Firefox. Remember the browser wars of old? Netscape Navigator versus Internet Explorer… my how web browsers have changed since then.

The following list consists of twenty of our favorite Google Chrome Extensions. If you are just here for Chrome SEO Extensions, they are the last five on the list.

20 of Our Favorite Google Chrome Extensions

Add-This

Quickly share your new post to social networks like Twitter, Facebook, Google+ and more. Analytics included. Options for embedding social sharing buttons on websites and WordPress.

Bitly

Shorten, share and track links, complete with link analytics.

Feedly

An intuitive way to read and share blogs, feeds and even Google Reader.

Google Voice

Message notifications and quick access to Google Voice features.

Google+ Notifications

Receive and respond to Google+ notifications from your web browser.

Klout

Adds Klout stats to your Twitter web timeline.

Music Plus for Google Music

Adds controls, notifications, Last.fm support, downloading, global keyboard shortcuts and lyrics to Google Music.

Picnik

Quick and dirty image editing on the fly.

PostRank

Enhances Google Reader with PostRank (owned by Google) data.

Rapportive

Gmail on social steroids. Connect with people you already know on LinkedIn, Facebook, Twitter and more through the familier Gmail interface.

Screen Capture

Easy as pie screen capture and annotation tool.

Search by Image

Search Google by using images.

StumbleUpon

A great extension and toolbar from an oldie but goodie.

TinyEye Reverse Image Search

Did someone jack your latest profile pic? Content theft? Search for an image on the web.

TweetDeck

The most awesome version of TweetDeck… unified multi-account streams (oh my!). Just don’t download the ipad version… blech!

Chrome SEO Extensions

WooRank SEO and Website Analysis

Auto SEO website tool featuring SEO analysis, traffic estimation, Alexa rank, Compete rank, keyphrases analysis, indexed pages in Google and Yahoo!, title and URL analysis and much more.

SEO for Chrome

Displays SEO related information about the website you are currently visiting. Featuring backlinks, social media stats, pages indexed, traffic stats, PPC (+ orgainc) stats and keyphrase research tool.

SEO SERP Workbench

Find out where your website or blog ranks in Google. Track and monitor your website and your competitors search engine (un-personalized) keyphrase rankings. Includes ranking change notifications.

SEO Site Tools

Comprehensive SEO tool that pulls in metrics from a multitude of sources about the website you are viewing. It includes social media reactions, and enhances web based versions of Google Webmaster Tools and Site Explorer. Sources utilized include SEOmoz, Google PageRank, Quanticast, Dmoz, Majestic SEO, Alexa, SEM Rush and Compete.com.

SEO Status

Simple. Fast. Lightweight. Quickly displays the Google PageRank and Alexa Rank of the current website you are on.

20 Awesome Google Chrome Extensions listing provided by Boise SEO Internet Marketing Company.

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SEO vs PPC vs SoMe in Boise

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The graph below is representative of the number of Google searches performed in the Boise, Idaho metro region for SEO, PPC, SEM and Social Media.

These numbers are not absolute values, but summaries and/or totals – according to Google Insights for Search.

Visit the homepage to learn more about our Boise-based SEO consulting services.

FYI, the graph above updates with fresh data automatically, so the chart remains relevant no matter how old this post gets. 🙂

SolutionPro Data Center

We <3 Our Clients...

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SolutionPro Data Center

… and our clients <3 us!

The SolutionPro data center, located in Boise, provides a variety of managed hosting solutions: colocation, dedicated, virtual and more. They also provide Business Continuity service for companies that need to maintain operations during emergencies.

Here’s a testimonial we received from Marketing Manager, Mike Spinosa…

Before launching a SEO campaign with Jtree.net, we couldn’t be found online at all. Jtree was able to increase our organic search engine ranking in Google for our primary keyphrases, surpassing thousands of our competitors in the process. They were even able to get our top keyphrase on the coveted page 1 of Google, and increased conversions for our target service by approximately 150%!

Their SEO reporting application not only kept us in the loop but allowed us to watch our campaign’s metrics steadily increase over time. Josh also presented multiple times about the status and performance of our campaign and even presented to a full-house at our open-house about reputation safeguarding. If you are looking for a SEO or PPC provider, look no further.

Thank you Mike and SolutionPro! It was our pleasure! 😀