The below 23 free tools, apps and software downloads are provided by Google to help businesses, marketers and developers with SEO and Digital Advertising efforts.
 
 

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Ad Grants
 

Nonprofit organizations can apply to receive $10,000 per month of AdWords advertising. That’s A LOT of free exposure despite minor campaign limitations.
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AdWords Best Practices
 

Google’s own best practices guide makes an excellent reference tool when navigating the ever changing AdWords landscape.
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AdWords Keyword Tool
 

Find out how many people search Google using keywords and phrases related to your business. Research and discover new ideas.

Install Android App
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AdSense
 

Still one of the easiest ways to monetize your website and/or blog. AdSense displays ads on your website, blog or app.

Dig even deeper – get the Chrome extension.

Install Android App
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Alerts
 

Create customized alerts and receive email or RSS notification of freshly indexed content that matches or relates to the type of alert set.
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Analytics
 

A powerful and robust tool that provides valuable insight about your website’s visitors.

Dig even deeper – get the Chrome extension.

Install Android App
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Cloud Print
 

Connects your printers to the cloud enabling control from any web-connected device like your smartphone.
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Correlate
 

Compare and correlate search patterns with real-world trends. Companion to Google Trends.
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Custom Search Engine
 

DIY Site Search. Use Google to power and/or monetize search on one or more of your websites.
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Display Benchmarks
 

A useful tool designed to compare AdWords display campaigns with the rest of the industry. See how your campaigns stack-up performance wise.
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Domains
 

Register and manage domain names – includes FREE PRIVATE registration and one free domain.
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Mobile-Friendly Test
 

Analyze your website to see if it passes Google’s mobile-friendly test. Fear not if your page doesn’t pass, corrective tips are provided.
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My Business
 

Verify and manage your business footprint across Google Search, Maps and Google+. The cornerstone for your business’s presence on Google.

Install Android App
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Primer
 

Quick and easy interactive marketing lessons from Google on your smartphone. Learn about valuable marketing concepts whenever you’ve got a spare 5 minutes.
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Search Console (formerly Google Webmaster Tools)
 

Connect websites to learn about potential issues that deal with security, indexation, structured data, links and mobile friendliness.
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Search Engine Optimization Starter Guide
 

A 32 page PDF containing general information and guidelines for optimizing websites for search engines.
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Sites
 

Quickly build (one click), manage, share and deploy websites and web pages with ease. Remember Geocities? It’s like that, but a little fancier.
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Structured Data Testing Tool
 

Test your website’s structured data (knowledge graph, ratings, reviews and other markup) to make sure they are formatted correctly.
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Think With Google
 

High quality repository of marketing resources featuring consumer trends, marketing insights, case studies, industry research and creative inspiration.
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Trends
 

View real-time trends and explore past, present and estimated future trends for popular topics, searches and YouTube videos. Plus – embeddable charts!
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Trusted Store
 

Ecommerce much? Become a Google Trusted Store and get seller ratings displayed in Google Shopping and AdWords.
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Voice
 

Enhance the capabilities of your current phone regardless of carrier with a new number for yourself or business.

Install Android App
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Web Designer
 

Professional grade HTML5-based web design software available for free download.
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There are a lot more than 23 Google tools for businesses available. Please comment below with your own favorites!