Google Trends SEO Interest

Google Trends: Interest in SEO at 4 Year High

SEO Interest Highest Since March 2012

Google Trends SEO Interest

We often monitor Google Trends for interest sentient with regard to a number of different searches and sources. Upon revisiting data from our popular SEO vs PPC vs Social Media post we noticed that search interest in SEO was at a 4 year high.

Take a Closer Look: View the Google Trends Graph

SEO Excellence

July 2016 Top 20 Websites

All Hail the Top 20

Here are your top 20 most visited websites, as reported by Quantcast, for both standard and mobile web browsers in the United States over the past 30 days.

Top 20 Websites

Top 20 US Websites Desktop

Oh How The Mighty Have Fallen

There has been a handful of notable changes over the past three years in the top 20 websites. However, the following are no longer part of the elite. Maybe one day they’ll make their way back.

  • HuffingtonPost.com
  • LinkedIn.com
  • Blogger.com
  • WordPress.com
  • Ask.com
  • About.com
Google Mobile Website Speed Test Tool

Test Website Speed and Mobile Friendliness with Google’s New Tool

Google Mobile Website Speed Test Tool

The days of testing site speed and mobile friendliness with two different tools have recently come to an end. Because of their importance as search engine ranking signals, Google has consolidated both tools into a new tool in addition to making overall effectiveness improvements.

 

google-mobile-speed-email

After the scan completes, you can elect to receive a report from Google that contains expanded information about how to improve your website speed and mobile optimization.

Test Your Website

Contact Jtree with Site Speed and Mobile Optimization Questions >

SEO vs PPC vs Social Media

The Classic Showdown: SEO vs PPC vs Social Media Marketing

SEO vs PPC vs Social Media Marketing in One Graph

The Google Trends graph below compares organic search interest over time for “SEO”, “PPC” and “Social Media Marketing” search terms.

According to Google, the graph numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular.

So, why the total domination of SEO?

We have a few theories, neatly placed in bullets below.

  1. In absolutely every circumstance that we’ve experienced, visitors from organic search engine results convert into customers at a much higher rate than PPC and Social Media Marketing. Translation: people continue to trust organic search engine results over paid ads and social media.
  2. SEO is getting easier to measure and understand as metrics are combined with website analytic data. Further reinforcing the value of SEO with regard to website visitors.
  3. The costs associated with PPC are ever-increasing as bid rates in competitive markets soar.
  4. Social Media Marketing continues to be difficult to directly measure, although the indirect benefits are undeniable.
  5. Paid Social Media Marketing is following in the footsteps of PPC concerning ever-increasing costs.
  6. Every click and/or interaction costs within paid search and social environments. SEO costs the same each month no matter how many clicks or interactions occur.

Please contact us with questions or comments!