Author Archives: Josh Laughtland

About Josh Laughtland

Founder/CEO

Ibiza Corn Dog Stand

Dominate Page 1 with Multiple Listings

Leave a reply

Google is pretty keen at not allowing multiple and/or duplicate listings for the same web page within search results.

Keep in mind that eliminating redundancy is a good thing. Redundancy invalidates the integrity of search results.

Let’s say you run a vegan corn dog stand in Ibiza. Wouldn’t it be great if you gobbled-up 3 or 4 listings on a page 1 search result for “Ibiza vegan corn dogs”? CA-CHING!

So, young corn dog padawan, how does one undermine redundancy, yet rank for multiple results on the same keyphrase?

Easy. Two Words…

Sith Academy

j/k

The answer is actually three Words…

Universal Search Results

Google search engine result pages (SERPs) contain result listings composed of various types of web content; web pages, YouTube videos and profile pages from Twitter, Google+ and Facebook.

This means that each web property has a chance to rank for the same keyphrase. See SMO to learn more

With regard to your corn dog stand in Ibiza, the idea is to have your Facebook Page, Twitter and Google+ profile pages, YouTube vids and web page all display within the SERP for a particular search query.

You should now be able to envision the afore mentioned CA-CHING! in your mind’s eye.

Here’s how to get started with page 1 domination:

  1. Fire up your YouTube videos, Twitter profiles and Facebook pages…
  2. Optimize those puppies for organic search, SMO style, maintaining aligned targeting with the web page
  3. Treat each YouTube video, Twitter profile and Facebook page as a if they were on the same team as your website… and optimize each member of your dominion accordingly
  4. BLAM!

Note: duration in which BLAM! achievement occurs may vary based on competition, scale and scope conditions.

If you seek guidance with your Social Media Optimization and/or SEO strategies, it is guidance you shall receive.

Google Reader

Google Sunsets Feed Reader

3 Replies

So Long, Old Friend

Much to the dismay of many hardcore users, Google recently announced plans to sunset their once popular feed reader application, Google Reader, this coming July along with a host of other products.

I’ve been using Google Reader for years to:

  • Collect news stories, social media updates and blog posts for syndication of a particular niche
  • Pool feeds for web services content collection
  • Share feeds with Google connections
  • Star feed items for automatic dissemination to social networks
  • Feed Flipboard (for a more visual mobile feed reading experience)
  • Keep tabs on Google Alerts (much better than email alerts)
  • View YouTube subscriptions
  • Receive Facebook notifications

And, of course, to stay up on the latest from a wide variety of sources, all in one place.

Hello, Old Friend

If you too, use Google Reader to help stay connected, please consider subscribing to Jtree the old fashion way – email. Subscribe right here or use the ‘Subscribe to Jtree’ form located in the sidebar.

Updates are light and content is focused on company news and occasional industry and local topics.

Google Reader Alternatives

The below alternatives are at the top of the feed reader heap and possess a look and feel reminiscent of Google Reader.

[icon image=”box_download” align=”left”][button link=”http://www.feedly.com/” color=”green” size=”small”]Feedly[/button]

[icon_list style=”check”]

  • Mobile Apps: IOS and Android
  • Import? Yes, can import Google Reader OPML

[/icon_list]

[icon image=”box_download” align=”left”][button link=”http://www.newsblur.com/” color=”green” size=”small”]Newsblur[/button]

[icon_list style=”check”]

  • Mobile Apps: IOS and Andorid
  • Import? Yes, has special import functionality for Google Reader

[/icon_list]

[icon image=”box_download” align=”left”][button link=”http://flipboard.com/” color=”green” size=”small”]Flipboard[/button]

[icon_list style=”check”]

  • Mobile Apps: IOS and Android

[/icon_list]

Note: mobile only, no web browser or import functionality

A host of other Google Reader alternatives exist:

  • A WordPress account can be used to subscribe to individual feeds (blog, social, etc.)
  • Web browser feed subscription capabilities
  • Build your own (even host it on your own server) feed reader
  • Downloadable desktop software
  • Free and paid smartphone feed reader applications

Regardless of what platform your choose for your future feed reading needs, Google Reader will be indeed be missed.

Barring additional testing, I’m leaning towards Newsblur… feel free to suggest any alternatives in the comments below.

The Big Outside

The Big Outside

Writer, outdoor photographer, author, speaker, the Northwest Editor of Backpacker Magazine and blogger for The Huffington Post, Michael Lanza, has pooled his wealth of knowledge into The Big Outside.

Mike is a longtime hiker, backpacker, climber, backcountry skier, trail runner, paddler and cyclist. His website is loaded with stories, photos, and expert trip-planning advice on America’s and the world’s best outdoor adventures. Follow, like and subscribe to The Big Outside.