Category Archives: SEOinBOI

Boise Foothills

It’s the Summer of SEO!?

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Albeit the Summer of SEO may not be as cool as the Summer of George, however, it can be equally as compelling…

As the majority of us are breaking the shackles off our winter selves and rediscovering life under the warm sun, I thought it would be a good time to post an update.

Jtree News

  • Humming along, as usual! We are currently managing over 20 active clients with continued steady growth. Want to work for us?
  • We are in the midst of reincorporating, to be more manageable and efficient.
  • We’ve recently refined our (secret weapon) Agile SEO Methodology to adhere to recent changes in search engine ranking factors. More on this to come in the near future.
  • The latest SEOinBOI event went off without a hitch (#SEOinBOI), so many thanks goes out to MDS for bringing the Mihmster! Lots of positive feedback, quite a few requests to bring back the more informal, coffee shop gatherings. Thanks for the feedback, BTW! It helps us continuously refine the event in the spirit of SEO!

Industry News

  • Penguins aside, Google is planning continued search engine ranking algorithm updates to occur throughout the summer. This just means SEO is in-flux, AKA business as usual.
  • Google Analytics has received a plethora of updates over the last few months.
  • The eloquent Periodic Table Of SEO Ranking Factors has recently been updated.

SEO Tips, Tricks and Tactics

  • We’ve been noticing that On-Page SEO updates, with some websites, can take up to 1-2 months before Google will evaluate the changes despite speedy indexing. Could this be a variant of the ancient times Google Sandbox Effect? HAT-TIP: Give new On-Page changes time to take… Google may delay evaluation if it detects constant changing of key On-Page elements. In other words, don’t shoot yourself in the foot before assuming your latest updates didn’t take.
  • With regard to local SEO; citations and reviews are gaining weight as Google gets better at ‘trusting’ this type of content.
  • Citations are basically a non-linked fingerprint of your website/business (NAP, email addresses, etc.).
  • Reviews are most viable when left by active users with filled-out profiles and prior (quality) reviews.

That’s all for now campers! Happy Trails!

Keep close to nature’s heart…and break clear away, once in awhile, and climb a mountain or spend a week in the woods. Wash your spirit clean. – John Muir

SEOinBOI Event

@SEOinBOI is TONIGHT at 6pm – Here’s Your Event Guide

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SEOinBOI Event

SEOinBOI Event #6

I would like to invite those interested and involved with Search Engine Optimization in the greater Boise area to a special SEOinBOI event featuring two of the industry’s top speakers.

Tonight’s event is graciously hosted at Balihoo‘s downtown Boise facilities. Please don’t forget to give Balihoo some love if attending the event – thanks guys!

About SEOinBOI

SEOinBOI is a gathering for anyone involved in the Search Engine Optimization space; from designers/developers, writers, bloggers, advertisers, publishers, PR, content producers, managers, consultants, social media marketers to small business owners. SEOinBOI was put into motion by Marshall Simmonds of Define Media Group (formerly The New York Times), Keven Gamache of [wire] stone and myself (Jtree SEO).

SEOinBOI Event Details

SEOinBOI #6 is tonight (Friday, October 5th), from 6pm – 7:30pm at Balihoo’s downtown Boise location [View Map]

If you’ve been to past SEOinBOI events, Balihoo is located in the same building where we usually have our meetups (at Cole Marr), upstairs instead of downstairs.

Speaker Lineup

Marshall Simmonds of Define Media Group will kickoff the event with a presentation to be followed by (you probably haven’t heard of this guy) Rand Fishkin of SEOmoz. 😉

It will be great to hear from Marshall (his first time speaking at SEOinBOI) and to have Rand back for a second time. Last time he spoke at SEOinBOI was last November.

Event RSVP

SEOinBOI is a free event. However, due to limited space we ask that you please RSVP on the Facebook event page.

If you are live Tweeting the event, please use hashtag #SEOinBOI. Looking forward to seeing you all!

Twitter Follow Guide

Follow the SEOinBOI crew:





Follow Rand:


Follow Balihoo (event hosts):




Can’t make the event? Or, if you did, curious what the person sitting next to you is posting on the social nets? Check out the Live Feed and hashtag.

SEOinBOI #6

Return of the Rand – SEOinBOI October 5th

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Rand Fishkin of SEOmoz Returns to Speak at SEOinBOI #6

Rand Fishkin

Rand Fishkin

October 5th, 2012 – SEOinBOI proudly presents an event featuring Rand Fishkin of SEOmoz and Marshall Simmonds of Define Media Group. Expect to hear about the intersection of social media and SEO from two industry legends.

Pics from the last time Rand visited…

Event Information

Marshall Simmonds

Marshall Simmonds

Date: October 5th, 2012
Time: 6:00pm-7:30pm
Location: Balihoo

This is a free event, all we ask is that you RSVP:

Facebook RSVP

LinkedIn Group List

Many thanks to Balihoo and Matt Long for graciously providing the venue! And, of course, Rand and Marshall for presenting!

SEOinBOI Event

SEOinBOI Event #6

About SEOinBOI

SEOinBOI is a Boise Search Engine Optimization and Marketing themed event hosted by Josh Laughtland of Jtree, Marshall Simmonds of Define Media Group and Kevin Gamache of Wirestone.

Boise Capitol

SEOinBOI is Alive! Adam Audette to Present June 14

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SEOinBOI Event

SEOinBOI Event

That’s right Boise Search Engine Optimization fanboys and fangirls! Adam Audette, former founder of Audette Media and now president of RKG will be speaking at the next SEOinBOI event (#5) on June 14th (Thursday), 5:30pm at Cole Marr in downtown Bodo.

As always, SEOinBOI is a free event. All we ask is that you please RSVP on the Facebook event page.

SEOinBOI #5 Event Details

Day/Date: Thursday, June 14th, 2012
Time: 5:30-6:30pm
Location: Cole Marr Coffee House (see map below for driving directions)
RSVP: Facebook Event Page
Cost: Free

Cole Marr Coffee House Map and Directions


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SEOinBOI is a Boise area Search Engine Optimization and Marketing themed event hosted by Josh Laughtland of Jtree, Marshall Simmonds of Define Media Group and Kevin Gamache of Wirestone.