Category Archives: Google SEO

Posts That Contain SEO Content Related to Google

Make Sure Your Website Passes This Google Mobile-Friendly Test

Test Mobile-Friendliness and Site Speed with 3 Tools from Google

A fast loading website just isn’t enough these days unless it is mobile-friendly. The three tools below are provided by Google and were developed in order to test website speed and mobile-friendliness. The first tool is especially important, websites that don’t pass this test are not treated as mobile-friendly in the eyes of Google. The other tools have been included because they provide expanded insight about how to increase site speed and imporove mobile-friendliness.

1. Google Search Console Mobile-Friendly Test

Tests your website to see if it meets Google’s criteria for mobile-friendly and provides details about page loading issues and site-wide usability.

Why it’s important: Mobile-friendliness is a weighted organic search engine ranking signal. If your site doesn’t pass this test it will not be treated as mobile-friendly nor will it benefit from the added signal weight.

Launch Test

2. Google Developers PageSpeed Test

Tests page speed in order to provide relevant optimization suggestions and assigns a speed score out of 100 to both mobile and desktop versions of your website.

Why it’s important: Gives options about how to speed-up both mobile and desktop versions of your website.

Launch Test

3. Think with Google Mobile Speed Test

Tests the speed of your mobile website and plots the results on an industry comparison speed graph. Provides top fixes and an option to receive a report.

Why it’s important: Shows gain/loss mobile speed estimates and top fixes.

Launch Test

Jtree is based in Boise and Portland and has assisted companies throughout the nation with increasing site speed and maintaining mobile-friendliness. Please don’t hesitate to contact us with any questions.

23 Essential Google Tools for Businesses

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The below 23 free tools, apps and software downloads are provided by Google to help businesses, marketers and developers with SEO and Digital Advertising efforts.

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Ad Grants

Nonprofit organizations can apply to receive $10,000 per month of AdWords advertising. That’s A LOT of free exposure despite minor campaign limitations.
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AdWords Best Practices

Google’s own best practices guide makes an excellent reference tool when navigating the ever changing AdWords landscape.
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AdWords Keyword Tool

Find out how many people search Google using keywords and phrases related to your business. Research and discover new ideas.

Install Android App
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AdSense

Still one of the easiest ways to monetize your website and/or blog. AdSense displays ads on your website, blog or app.

Dig even deeper – get the Chrome extension.

Install Android App
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Alerts

Create customized alerts and receive email or RSS notification of freshly indexed content that matches or relates to the type of alert set.
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Analytics

A powerful and robust tool that provides valuable insight about your website’s visitors.

Dig even deeper – get the Chrome extension.

Install Android App
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Cloud Print

Connects your printers to the cloud enabling control from any web-connected device like your smartphone.
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Correlate

Compare and correlate search patterns with real-world trends. Companion to Google Trends.
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Custom Search Engine

DIY Site Search. Use Google to power and/or monetize search on one or more of your websites.
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Display Benchmarks

A useful tool designed to compare AdWords display campaigns with the rest of the industry. See how your campaigns stack-up performance wise.
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Domains

Register and manage domain names – includes FREE PRIVATE registration and one free domain.
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Mobile-Friendly Test

Analyze your website to see if it passes Google’s mobile-friendly test. Fear not if your page doesn’t pass, corrective tips are provided.
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My Business

Verify and manage your business footprint across Google Search, Maps and Google+. The cornerstone for your business’s presence on Google.

Install Android App
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Primer

Quick and easy interactive marketing lessons from Google on your smartphone. Learn about valuable marketing concepts whenever you’ve got a spare 5 minutes.
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Search Console (formerly Google Webmaster Tools)

Connect websites to learn about potential issues that deal with security, indexation, structured data, links and mobile friendliness.
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Search Engine Optimization Starter Guide

A 32 page PDF containing general information and guidelines for optimizing websites for search engines.
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Sites

Quickly build (one click), manage, share and deploy websites and web pages with ease. Remember Geocities? It’s like that, but a little fancier.
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Structured Data Testing Tool

Test your website’s structured data (knowledge graph, ratings, reviews and other markup) to make sure they are formatted correctly.
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Think With Google

High quality repository of marketing resources featuring consumer trends, marketing insights, case studies, industry research and creative inspiration.
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Trends

View real-time trends and explore past, present and estimated future trends for popular topics, searches and YouTube videos. Plus – embeddable charts!
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Trusted Store

Ecommerce much? Become a Google Trusted Store and get seller ratings displayed in Google Shopping and AdWords.
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Voice

Enhance the capabilities of your current phone regardless of carrier with a new number for yourself or business.

Install Android App
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Web Designer

Professional grade HTML5-based web design software available for free download.
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There are a lot more than 23 Google tools for businesses available. Please comment below with your own favorites!

Google Search Field Testing Underway

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Google Testing Increased Search Functionality

Field testing has begun for new Google search features that incorporate results from Gmail, Google Drive and Google.com search.

Expanded Search Functionality Testing is Centered Around Both Gmail and Google.com Search Products

Gmail Search Field Testing

During the field test, Gmail users will see results that include actual emails as well as content from Google Calendar, Google Drive and enhanced flight tracking information when searching from within Gmail.

Google.com Search Field Testing

Users participating in the expanded search field test will see results from Gmail and Google Drive when searching with Google.com.

Take a look at the screen capture for the nitty gritty…

SEO Implications

Gmail Search

Think branded content. If you use Google Calendar invites/events or shared Google Drive documents to facilitate client interactions, those calendar invites/events and shared documents better have your company name, contact information and project name listed on it.

The goal here is to make your shared calendar invites/events and Drive documents accessible for search – so your content displays when a client needs relevant and related information about you, your company or the project you are working on together.

Google Search

The same line of thought applies here. Brand those emails baby! Make sure your signature has a link to your website, blog and social networks, subscription and contact forms (and your company name). Include keyphrases that are both relevant and related in the body of your email (consider using headings) and always make good use of short, descriptive subject text. Again, the goal is to get emails ‘indexable’ AKA optimized for search.

Possible Future SEO Implications

As if optimizing your website, blog, content, social networks wasn’t enough to keep you busy, now closer consideration will need to be given to outgoing email, calendar invites and events created.

It does fall in line with providing a universial search experience, but could ultimately ‘clutter’ the SERP (search engine result page).

Nonetheless, it will be interesting to see how the field test plays out. Keeping in mind, this is only a test. 🙂

20 Awesome Chrome Extensions

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Google Chrome

We think Google Chrome is pretty slick these days. It loads pages faster than Firefox, Safari and IE no doubt. And, as far as add-ons and extensions go, it has pulled ahead of our longtime favorite, Firefox. Remember the browser wars of old? Netscape Navigator versus Internet Explorer… my how web browsers have changed since then.

The following list consists of twenty of our favorite Google Chrome Extensions. If you are just here for Chrome SEO Extensions, they are the last five on the list.

20 of Our Favorite Google Chrome Extensions

Add-This

Quickly share your new post to social networks like Twitter, Facebook, Google+ and more. Analytics included. Options for embedding social sharing buttons on websites and WordPress.

Bitly

Shorten, share and track links, complete with link analytics.

Feedly

An intuitive way to read and share blogs, feeds and even Google Reader.

Google Voice

Message notifications and quick access to Google Voice features.

Google+ Notifications

Receive and respond to Google+ notifications from your web browser.

Klout

Adds Klout stats to your Twitter web timeline.

Music Plus for Google Music

Adds controls, notifications, Last.fm support, downloading, global keyboard shortcuts and lyrics to Google Music.

Picnik

Quick and dirty image editing on the fly.

PostRank

Enhances Google Reader with PostRank (owned by Google) data.

Rapportive

Gmail on social steroids. Connect with people you already know on LinkedIn, Facebook, Twitter and more through the familier Gmail interface.

Screen Capture

Easy as pie screen capture and annotation tool.

Search by Image

Search Google by using images.

StumbleUpon

A great extension and toolbar from an oldie but goodie.

TinyEye Reverse Image Search

Did someone jack your latest profile pic? Content theft? Search for an image on the web.

TweetDeck

The most awesome version of TweetDeck… unified multi-account streams (oh my!). Just don’t download the ipad version… blech!

Chrome SEO Extensions

WooRank SEO and Website Analysis

Auto SEO website tool featuring SEO analysis, traffic estimation, Alexa rank, Compete rank, keyphrases analysis, indexed pages in Google and Yahoo!, title and URL analysis and much more.

SEO for Chrome

Displays SEO related information about the website you are currently visiting. Featuring backlinks, social media stats, pages indexed, traffic stats, PPC (+ orgainc) stats and keyphrase research tool.

SEO SERP Workbench

Find out where your website or blog ranks in Google. Track and monitor your website and your competitors search engine (un-personalized) keyphrase rankings. Includes ranking change notifications.

SEO Site Tools

Comprehensive SEO tool that pulls in metrics from a multitude of sources about the website you are viewing. It includes social media reactions, and enhances web based versions of Google Webmaster Tools and Site Explorer. Sources utilized include SEOmoz, Google PageRank, Quanticast, Dmoz, Majestic SEO, Alexa, SEM Rush and Compete.com.

SEO Status

Simple. Fast. Lightweight. Quickly displays the Google PageRank and Alexa Rank of the current website you are on.

20 Awesome Google Chrome Extensions listing provided by Boise SEO Internet Marketing Company.

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