Tag Archives: Search Engine Optimization

Ibiza Corn Dog Stand

Dominate Page 1 with Multiple Listings

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Google is pretty keen at not allowing multiple and/or duplicate listings for the same web page within search results.

Keep in mind that eliminating redundancy is a good thing. Redundancy invalidates the integrity of search results.

Let’s say you run a vegan corn dog stand in Ibiza. Wouldn’t it be great if you gobbled-up 3 or 4 listings on a page 1 search result for “Ibiza vegan corn dogs”? CA-CHING!

So, young corn dog padawan, how does one undermine redundancy, yet rank for multiple results on the same keyphrase?

Easy. Two Words…

Sith Academy

j/k

The answer is actually three Words…

Universal Search Results

Google search engine result pages (SERPs) contain result listings composed of various types of web content; web pages, YouTube videos and profile pages from Twitter, Google+ and Facebook.

This means that each web property has a chance to rank for the same keyphrase. See SMO to learn more

With regard to your corn dog stand in Ibiza, the idea is to have your Facebook Page, Twitter and Google+ profile pages, YouTube vids and web page all display within the SERP for a particular search query.

You should now be able to envision the afore mentioned CA-CHING! in your mind’s eye.

Here’s how to get started with page 1 domination:

  1. Fire up your YouTube videos, Twitter profiles and Facebook pages…
  2. Optimize those puppies for organic search, SMO style, maintaining aligned targeting with the web page
  3. Treat each YouTube video, Twitter profile and Facebook page as a if they were on the same team as your website… and optimize each member of your dominion accordingly
  4. BLAM!

Note: duration in which BLAM! achievement occurs may vary based on competition, scale and scope conditions.

If you seek guidance with your Social Media Optimization and/or SEO strategies, it is guidance you shall receive.

SEO Stats for Your Site and Competitor Comparison

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Search Engine Optimization (SEO) and Marketing (SEM) Intelligence on the Cheap

And, when I say cheap, I mean free. 😉

There is a plethora of free, web-based tools out there these days. Some quality, some not so quality. With that in mind, I thought I would focus on one particular offering which provides Search Engine Optimization (SEO) and Marketing information to site and blog owners.

Compete offers a set of both free and paid tools aimed at providing valuable Internet Marketing information to site and blog operators. It matters not if you are a SEO pro or just someone with a vested interest, Compete is easy to use and understand.

Compete is compromised of three primary areas; Site, Search and Referral Analytics.

Site Analytics

The core Compete service; focused on traffic history and competitive analytics. Plug in your competitors URLs and see how they stack up to your website.

Here’s the unique visitors graph; comparing myspace.com, twitter.com, facebook.com, delicious.com and linkedin.com:

Here’s a look at the average stay time (in minutes) – look at myspace plummet!

Compete also provides additional graphs, a list of top keywords that drive traffic to each of the sites being compared.

Search Analytics

In addition to Site Analytics, Compete offers a handy set of analytical search tools which track keywords that send you traffic, identify which sites/blogs are getting the most clicks from a keyword and compare keyword rankings against competitors. In SEO speak, these are important keywords and phrases to pay attention to in both the organic and paid realms.

Referral Analytics

Referral Analytics are just that; aimed at revealing the origins of site traffic; its location, where it’s going and compare the results to that of your competitors. In regard to SEO, the more you know about your traffic, or your competitor’s traffic for that matter, yields higher quality of optimization targeting.

The above information is related to the free SEM/SEO tools offered by Compete. The paid set both expands on functionality, features and options of the already useful free set. Visit Compete

Defined: Search Engine Optimization (SEO), Search Engine Marketing (SEM)

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Three Free Web-Based SEO Tools to Evaluate and Compare Websites

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Posted by Josh Laughtland, Founder and Consultant for Boise-based SEO and Internet Marketing Company Jtree.net

There are many different types of web-based SEO tools that will generate a quick analysis of a website/blog. These free, basic SEO tools are great for initial observations, but it is important to take note of the high potential for skewed data results. Such is the plight of automated analysis in a world of ever-evolving objectives, rules and Search Engine algorithm updates. Hiccups could even arise due to something as simple as the service not being able to connect to Google or Yahoo!.

Three Free Web-Based SEO Tools

Website Grader

One popular auto-gen website analysis tool is Website Grader. I received a score of 96 when grading Jtree.net. Although some of the information presented is relevant, other parts either contain skewed or omitted data. Overall, a good tool for approximation and benchmarking. Grade a Website

Search Engine Saturation

Compare the number of pages indexed versus that of related websites or competitors in the major search engines. Check SE Saturation

Keyphrase Ranking

Another way to benchmark your own website or blog is to simply type in what you are looking for in a search engine and compare who comes up near the top. This tool simplifies the process: Compare Keyphrase Ranks on Multiple Domains

Comparatively Speaking

The above tools can also be utilized to compare potential SEO/Internet Marketing service providers since they help determine a website’s rank compared to that of another. Which makes them a good fit for analyzing the growing crowd of Internet Marketers.