Category Archives: Internet Marketing

Posts Related to Internet Marketing

SEO $avings

We don’t spend a penny on Pay Per Click (PPC) advertising for Jtree.net.

Thanks to sound Search Engine Optimization (SEO) practices, we outrank our competitors in the non-paid (organic/natural) search engine results for every keyphrase in the search engines that matter.

If we didn’t rank well organically, we would have to spend approximately $170/day on PPC advertising to make up the difference (see chart).

SEO $avings

Our stellar organic search engine rankings have allowed us to save money, boost our ROI, increase our online reputation and eliminate reliance on expensive PPC advertising campaigns.

The $170/day we save equates to over $60,000/year in online advertising savings! Despite the immediate short-term benefits of PPC advertising, SEO should always be in motion in regard to strategic long-term objectives.

Learn more about our SEO and PPC services

Curious about how well your website ranks, or even if there are people actively searching the web for what you are offering?

Contact us for ranking and feasibility reports

It’s Official – Site Speed Matters

Google Announces Site Speed as New Ranking Signal

Site SpeedWe warned you back in 2009 (Google doesn’t usually make a lot of noise for nothing) and now it’s official – Site Speed is now one of over 200 signals used to determine your website’s ranking in the GOOG.

Since the Site Speed signal is relatively new, other signals like relevancy are weighted more heavily than Site Speed. Google is also careful to point out that Site Speed signals are only effecting less than 1% of keyphrase rankings for visitors searching Google.com in the English language. For now.

Pay close attention – Google is slowly warming us up to Site Speed becoming a key signal in the future, which raises some important issues:

  • Keeping the Man (‘s rankings) Down
    Does this mean that large corporations with expensive high-speed website hosting will eventually dominate all search engine rankings? This could prove to be a difficult barrier to entry for new businesses that vitally need exposure in search engines to survive.
  • Will Content Remain King?
    Obviously, the importance of Site Speed will increase over time. The question at hand is – how much? If a slow website with a ton of related content can’t outrank a similar website that has much less content simply because they pay less for website hosting, we’re in trouble.

To remain fair, and keep search results reliable, Google will have to find a balance between efficient websites with slow web hosting and inefficient websites with high-speed web hosting.

How to Test Your Site Speed

Once in Google Webmaster Tools, click on a website, then click on ‘Labs’ (left-column) and finally ‘Site Performance’ to use Google’s Site Performance tool. Here’s another tool you can use to test your Site Speed.

Benefits of Increasing Site Speed

  1. The obvious – not having it work against you in the form of ranking penalties
  2. Bandwidth Efficiency – the faster your site loads reduces the amount of bandwidth required to load it (lower web hosting cost)
  3. Usability – site visitors like fast loading websites; helps increase stickiness and decrease bounce-rates
  4. Environmental – faster, more efficient websites increase the efficiency and resource management of the world wide web as a whole

Jtree Site Speed Service

Continuous monitoring of how fast your website is responding has always been important. Now, it’s just more important. Jtree.net offers Site Speed Monitoring starting at only $199/month, where you receive weekly monitoring reports about:

  1. DNS Lookup Speed
  2. HTTP Availability
  3. Host Ping Speed
  4. Site Download Speed

In addition to the reporting, you’ll also receive suggestions about how to improve lackluster performance. Contact us to get started or learn more. If you’ve noticed site speed issues by using the tools above, give us a shout, we’ve been successfully speeding-up web content for businesses for over a decade.

SEO Zen in 2010

Growing Tree

It didn’t seem possible, but the dust has finally settled, and in 2009 Jtree.net experienced over 50% growth compared to 2008. Prospering during an economic downturn was no easy chore. It took long hours, dedication, education and wouldn’t have been possible without talented staff, partners and incredible clients.

Our stellar search engine rankings for our own website in 2009 continued with helping not only drive new business and growth, but with reinforcing our reputation for being able to dominate organic search results for a given market niche.

Twitter Philo to Continue

We have a fairly unique Twitter philosophy that is employed with our @JtreeSEO Twitter account. We follow back only after being followed. Period. No sketchy following thousands of people in hopes of a follow-back, or any auto-DMs for that matter either. Online marketers have a bad enough rep on Twitter to begin with. We think it’s been a success nonetheless, check out our follower graph below.

twitter-follower-graph

Hit the Ground Running

For the culmination of 2009 we unveiled a brand new Jtree.net website, expanded service offerings and rolled-out fresh blog posts as a warm-up to 2010. Almost immediately, we plan to reveal a brand new logo to complete the Jtree.net branding experience.

Cosmetic issues aside, our new Off-Page SEO service offering is something you won’t find anywhere else. We’ve always been a few steps ahead, so this should come as no surprise.

Off-Page SEO is geared for obtaining instant and ongoing quality backlinks for your website or blog for 12 months. It’s designed to reinforce your online reputation in the search engines without having to pay for every click.

Connect with us to get started or learn more.

Happy Holidays – Best Wishes for 2010 from Jtree.net!