Category Archives: Company News and SEO Tidbits

The latest and greatest company news and industry tidbits.

SEO vs PPC vs Social Media

The Classic Showdown: SEO vs PPC vs Social Media Marketing

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SEO vs PPC vs Social Media Marketing in One Graph

The Google Trends graph below compares organic search interest over time for “SEO”, “PPC” and “Social Media Marketing” search terms.

According to Google, the graph numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular.

So, why the total domination of SEO?

We have a few theories, neatly placed in bullets below.

  1. In absolutely every circumstance that we’ve experienced, visitors from organic search engine results convert into customers at a much higher rate than PPC and Social Media Marketing. Translation: people continue to trust organic search engine results over paid ads and social media.
  2. SEO is getting easier to measure and understand as metrics are combined with website analytic data. Further reinforcing the value of SEO with regard to website visitors.
  3. The costs associated with PPC are ever-increasing as bid rates in competitive markets soar.
  4. Social Media Marketing continues to be difficult to directly measure, although the indirect benefits are undeniable.
  5. Paid Social Media Marketing is following in the footsteps of PPC concerning ever-increasing costs.
  6. Every click and/or interaction costs within paid search and social environments. SEO costs the same each month no matter how many clicks or interactions occur.

Please contact us with questions or comments!

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How Long Should Blog Post and Page Titles Be?

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Blog Post and Page Titles Should Be Between 50-60 Characters Long

Search engines like Google pay close attention to the title of blog posts and pages, which may be used when displaying search engine results. [tweetthis]How Long Should Titles Be? #SEOTip[/tweetthis]

 
SEO Page Title
 

Blog post and page titles between 50 and 60 characters long help prevent search engines from shortening or cutting off the title. As far as what to put in titles, ensure text is relevant and related to the actual content on the page.
 

As a general rule, Jtree optimizes post and page titles with a “less is more” mentality, with the majority of titles coming in well below 50 characters. This is done because search engines weight title words and phrases in a left to right fashion (text on the left weights the most).
 
SEO Pro Tip! Quickly count characters with the cut and paste character counter tool.

SEO Pro Tip! Find out how long Meta Descriptions, Headings and ALT text should be right here.

SEO Pro Tip! Enough of this craziness! Hire us to manage your SEO on an ongoing basis!

Lucky Peak Sunset

Our Latest Success! VisitIdaho.org Website Migration Case Study

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VisitIdaho.org
 
We were recently able to help migrate Idaho’s most popular travel and tourism website to a new design without any loss of search engine authority/popularity. Which, just happened to be our client’s primary concern.

Challenges

  • Preserving the authority for almost eight thousand landing pages with a considerably smaller website (7,706 pages to 830 pages).
  • Developing an effective strategy to coincide with the website’s fixed migration launch date.

Goals

The primary objective of the project was to simply minimize organic search engine authority/popularity loss, given the short time frame and the migration of thousands of landing pages.

Not long ago, we helped AgriBeef migrate Snake River Farms to a new website with resounding results. However, we had more time ahead of the launch date and a much smaller website to deal with.

Results

Despite the challenges, the end result for VisitIdaho.org was much like that of AgriBeef. Not only were we able to successfully preserve authority/popularity, we increased it. And, fixed a number of long standing issues during the process.
 
Google Analytics – Website Visitors from Search Engines Before and After

Google Analytics Graph
 
Google Search Console – Eliminated Long Standing Crawling Errors

Google Search Console
 
Google Search Console – Eliminated New and Old Indexation Errors

Google Search Console

Additional SEO Wins

  • Before launch, there were 672 redirection scripts in place. After launch, we helped bring that number down to 277.
  • We completely eliminated 31 server errors.
  • We also tested and optimized mobile friendliness, robots.txt, sitemap.xml, SSL/HTTPS and structured data.

Please contact us to learn more about domain and website migration services we offer.