Category Archives: Digital Marketing

The latest Jtree company updates, Digital Marketing news and algorithm stat cards.

What Jtree Can Do for You for Under $500

Aside from providing ongoing SEO and paid search service, Jtree also offers a wide range of single-use consultation services designed to assist businesses and agencies with increasing website exposure in Google.

From site health and migrations to keyphrase intelligence and crawl testing, we offer a plethora of services for under $500. Here is a list of our most requested consulting services that cost less than $500.

Test a website with our crawler and receive a listing of optimization issues that include recommendations.
Optimize blog posts by reviewing content and providing guidance.
Improve organic search engine positioning by auditing a key landing page.
Provide an analysis featuring recommendations for speeding up a website.
Give the best options for preserving and improving optimization for a new website, migration or redesign.
Help with a new idea by providing an assessment of historical organic and paid search term volumes.
Troubleshoot search engine issues like site indexation and Google Knowledge Panel website information.
Monitor for site issues and provide weekly analytic reporting for three months.
Make sure Google Ads, AdWords, AdSense, Alerts, My Business and/or Search Console are configured correctly.
Assess the best options for monetizing a website.

Oftentimes it makes sense to have us assist your team with specific areas of interest. For companies that need to address all of the above issues and more we offer ongoing SEO and search engine advertising service.

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Please don’t hesitate to contact us with any questions.

23 Essential Google Tools for Businesses

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The below 23 free tools, apps and software downloads are provided by Google to help businesses, marketers and developers with SEO and Digital Advertising efforts.

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Ad Grants

Nonprofit organizations can apply to receive $10,000 per month of AdWords advertising. That’s A LOT of free exposure despite minor campaign limitations.
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AdWords Best Practices

Google’s own best practices guide makes an excellent reference tool when navigating the ever changing AdWords landscape.
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AdWords Keyword Tool

Find out how many people search Google using keywords and phrases related to your business. Research and discover new ideas.

Install Android App
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AdSense

Still one of the easiest ways to monetize your website and/or blog. AdSense displays ads on your website, blog or app.

Dig even deeper – get the Chrome extension.

Install Android App
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Alerts

Create customized alerts and receive email or RSS notification of freshly indexed content that matches or relates to the type of alert set.
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Analytics

A powerful and robust tool that provides valuable insight about your website’s visitors.

Dig even deeper – get the Chrome extension.

Install Android App
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Cloud Print

Connects your printers to the cloud enabling control from any web-connected device like your smartphone.
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Correlate

Compare and correlate search patterns with real-world trends. Companion to Google Trends.
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Custom Search Engine

DIY Site Search. Use Google to power and/or monetize search on one or more of your websites.
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Display Benchmarks

A useful tool designed to compare AdWords display campaigns with the rest of the industry. See how your campaigns stack-up performance wise.
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Domains

Register and manage domain names – includes FREE PRIVATE registration and one free domain.
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Mobile-Friendly Test

Analyze your website to see if it passes Google’s mobile-friendly test. Fear not if your page doesn’t pass, corrective tips are provided.
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My Business

Verify and manage your business footprint across Google Search, Maps and Google+. The cornerstone for your business’s presence on Google.

Install Android App
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Primer

Quick and easy interactive marketing lessons from Google on your smartphone. Learn about valuable marketing concepts whenever you’ve got a spare 5 minutes.
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Search Console (formerly Google Webmaster Tools)

Connect websites to learn about potential issues that deal with security, indexation, structured data, links and mobile friendliness.
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Search Engine Optimization Starter Guide

A 32 page PDF containing general information and guidelines for optimizing websites for search engines.
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Sites

Quickly build (one click), manage, share and deploy websites and web pages with ease. Remember Geocities? It’s like that, but a little fancier.
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Structured Data Testing Tool

Test your website’s structured data (knowledge graph, ratings, reviews and other markup) to make sure they are formatted correctly.
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Think With Google

High quality repository of marketing resources featuring consumer trends, marketing insights, case studies, industry research and creative inspiration.
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Trends

View real-time trends and explore past, present and estimated future trends for popular topics, searches and YouTube videos. Plus – embeddable charts!
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Trusted Store

Ecommerce much? Become a Google Trusted Store and get seller ratings displayed in Google Shopping and AdWords.
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Voice

Enhance the capabilities of your current phone regardless of carrier with a new number for yourself or business.

Install Android App
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Web Designer

Professional grade HTML5-based web design software available for free download.
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There are a lot more than 23 Google tools for businesses available. Please comment below with your own favorites!

Throwing It Back 16 Years to Napster

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Back before cats were Internet cool, there was Napster. The first of its kind, Napster was a peer to peer (P2P) file sharing program that allowed anyone with a dial-up connection to search for, share and download files – most notably music. [tweetthis]#TBT: Back before cats were Internet cool, there was #Napster.[/tweetthis]

Pop Quiz! Why was Napster’s logo of a cat?

Answer: It was in response to Lycos’s dog logo, which was the predominant tool for searching for mp3s back then.

The Rise and Fall of Napster

Napster, of course, revolutionized the music industry and played a key role in determining how we consume music and other digital media today. Napster spawned many clones worth mentioning: Limewire, Kazaa, Gnutella, eDonkey2000, BitTorrent… It was also the reason artists like Metallica and Dr. Dre were throwing down one lawsuit after the next.

The short-lived service launched in 1999 by Sean Fanning and Sean Parker (yes, that’s the same Sean Parker of Facebook lore) withstood the RIAA and music labels until its demise in 2001. Although still in existence today, Napster is essentially a stripped-down subscription based, Rhapsody service that was formerly operated by BestBuy as an online store.

On the 15th anniversary of Napster’s launch, one writer reached out to a dozen music industry journalists and editors for their thoughts about Napster, here’s what they had to say.

I was one of the original batch of 1999 Napster users, it was an exciting time in file sharing history to say the least. I still remember the feeling of pure joy associated with having access to songs that you couldn’t get anywhere else… remixes, live cuts, etc.

Those gen one mp3s still play, but sometimes you gotta turn ’em up much like their cassette and 8-track predecessors.

Happy #TBT Napster!

Google Panda 4.2 Stat Card

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Google Panda – An Algorithmic Search Engine Filter

Panda is the name given to the Google search engine algorithm filter responsible for policing low quality content.

The latest incarnation of Panda was released on July 25th, 2015 in the form of a refresh of the previous May 2014 Panda update.

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Google Panda 4.2 Refresh Stat Card

Confirmed Release Date: July 25th, 2015

Version: 4.2

Refresh or Update: Refresh

Percent of Search Queries Effected: 2-3%

Propagation Estimate: 2-4 Months (time expected for the update to completely roll out)

Panda Targeting: Pierre Far of Google has reported that many high quality small and medium sites were ranking higher. Barry Schwartz posted about a possible reverse of the latest refresh.

Recovery Timeline: Websites effected by the Panda search filter can not recover until the next Panda update.

Previous Refresh: September 2014

Previous Update: May 2014

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Panda Refresh VS Update

A refresh technically applies the same exact signals from the previous update.

Panda Recovery Information

Once a new Panda update or refresh is in motion, recovery attempts from the previous Panda update or refresh will not be recognized.

It is best to wait until the current update has fully propagated before attempting Panda recovery efforts.